Page 62 - MA2024

Past Campaign Award Winners

2 0 2 3 2 0 2 0
NOW TV GOLD GOLD
M+, West Kowloon Cultural District – ‘Yayoi Kusama: 1945 to Now’ csl 5G See The World Differently
SILVER SILVER
AXA Hong Kong and Macau - Better protection, better healthcare Citibank - More Than a Bank in My Hand.
BRONZE BRONZE
HSBC Mobile Banking presents: DuoVerse McDonald’s - The Surprise Chicken Expert
EXCELLENCE AWARDS EXCELLENCE AWARDS
McDonald’s Baby Shark 齊齊減塑 7-Eleven - Give A Voucher, Donate A Meal
MTR Corporation - East Rail Line Cross Harbour Extension Alipay - Infinite Possibilities
Opening Campaign BioEm - Spray the Distance Away on a Mission to Bring us Closer
New World Development - Share for Good MERIT AWARDS
MERIT AWARDS AXA - Live with Confidence’ Marketing Campaign
McDonald’s Big Mac x 季前賽 x 903 All Star 籃球賽 DBS - Banking Unplugged by DBS Groundbreaking Innovation –
McDonald’s Raise Your Arches ( 去麥記 lor) iWealth app
Tai Hing 33rd Anniversary - Milk Tea Campaign McDonald’s - McCafe 20th Anniversary
When WeLend A.I. Technology and Humanity Meet for Standard Chartered - INVEST FROM HOME. BANK FROM HOME
Empowering ‘Financial Sustainability
2 0 1 9
2 0 2 2 GOLD
NOW TV GOLD McDonald’s X 鋒味 MY TASTE OF HONG KONG
CSL Mobile Limited - csl x MIRROR 5G Campaign SILVER
SILVER Humanizing a Humanless Experience - WeLend A.I. Loan
McDonald’s App 1st Anniversary - Celebrating the Super Fans BRONZE
BRONZE SWIPE - Swipe EX - Literature of Mindful Cleaning
McDonald-s x MIRROR - 麥炸雞 EXCELLENCE AWARDS
EXCELLENCE AWARDS Citibank - Citigold ‘Own The Affluent’ Campaign
送嘢就嗌 Lalamove，一 call 萬應 HKTVmall - Miss Do Do Cheng Online Shopping Tutorial
MTR Corporation - The Tuen Ma Line Opening Saving International - KOSÉ GRACE ONE - THE ACADEMY
HSBC Premier #ThisIsMyFamily Campaign OF AGELESSNESS
MERIT AWARDS MERIT AWARDS
HSBC Everymile Credit Card Launch HSBC Life - Reboot HSBC Life
HSBC One - Say Goodbye to Wealth A0 Millennials Campaign Mannings - The Power of the Inner Smile
PayMe from HSBC - Hong Kong’s Laisee Ricacorp Properties - The REAL Listing
WeLab Bank - VIRTUAL BANK - WE KNOW, WHAT YOU “KONG” Secret Tour - Breakup Tour
2 0 1 8
2 0 2 1 GOLD
NOW TV GOLD Carlsberg - Probably the Best Beer Marketing Revolution
Citi Plus Launch Campaign SILVER
SILVER Citibank - It’s a Bank in My Hand
McDonald’s Big Mac x 姜濤 (Keung B) BRONZE
BRONZE Pricerite - Small Space Big Universe
Hong Kong Tourism Board – Holiday at Home EXCELLENCE AWARDS
EXCELLENCE AWARDS Chow Tai Fook - Love of a Lifetime
Airstar - 全民加薪、全民放假 Chow Tai Fook – T MARK “To Tell the Truth”
McDonald’s - OmniPork Luncheon Campaign ( 新餐肉系列 ) HSBC - The One Card That Has It All
ZA Bank - 做壞規矩 做好銀行 MERIT AWARDS
MERIT AWARDS CK Asset - Ocean Pride Development
AQUA PRO+TECH – Golden 7 Seconds HKJC - Striding On
AXA – Everyday Gets Better with Emma McDonald’s - McCafé “It’s What’s Inside That Counts”
Shell – Top Cars, Race Now: Refuel Shell V-Power, Watsons Water - Watsons Water ‘Drops of Fun’ Rewards
Re-energize in New Normal
The WeLend A.I. Evolution: Re-engineering the Future of Loan Business

60 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

10/4/2024 12:07:41 PM
Dinner 2024 souvenir programme.indd 60
Dinner 2024 souvenir programme.indd 60 10/4/2024 12:07:41 PM