Page 64 - MA2024

Past Campaign Award Winners

2 0 1 1 2 0 0 7
GOLD GOLD
The House of Dancing Water, City of Dreams – A New Era of Bel-Air No.8 – The New Landmark in Island South
Entertainment in Macau SILVER
SILVER Cathay Pacific – Moving Forward with Hong Kong for 60 Years
Ocean Park’s Aqua City – The re-birth of a miracle BRONZE
BRONZE Luxottica – Revitalized an Old Brand in a Stagnant Industry
China 3D’s 3 Dimensional Marketing of 3D Sex and Zen CERTIFICATES OF EXCELLENCE
EXCELLENCE AWARDS McDonald’s 24 Hours ‘Mac Tonight’ Campaign
Citibank Banks on New Standards to Break Banking Inertia Pizza Hut Cheesy Lava ‘Passion released, Record achieved’
Free Golden Bangle Making babies’ ‘impossible mission’ possible
Breaking Out of the Price Prison – How McDonald’s launched its
first premium product, 35 years on 2 0 0 6
2 0 1 0 GOLD
Love Hong Kong, Love Ocean Park!
GOLD SILVER
Maxim’s Angel and Devil CLP Power: Create the Market – Induction Cooking
SILVER BRONZE
Standard Chartered Hong Kong 150th Anniversary apm – a retail breakthrough for HK
Commemorative Charity Banknote Marketing Campaign CERTIFICATES OF EXCELLENCE
BRONZE Hong Kong Broadband - Be Ahead of Yourself
McDonald’s Moments Delivered PCCW - Next Generation Fixed Line ‘Brand Quality Campaign’
EXCELLENCE AWARDS Prevail in Confectionery: Eclipse Mints
Endless Love – Rebranding BOCG Life
Cathay Pacific ‘People & Service’ Campaign 2 0 0 5
HKJC 125th Anniversary Campaign
GOLD
2 0 0 9 Revolution of Pizza Hut’s Business Concept
SILVER
GOLD Repositioning of e-zone
MTR Rail Merger Campaign - The Unprecedented Marketing BRONZE
Challenge Cathay Pacific - It’s the little things we remember
SILVER CERTIFICATES OF EXCELLENCE
McDonald’s Democratizing Premium Coffee Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy Sauce
BRONZE Hutchison Live 3
American Express Cathay Pacific Credit Card – Fly Faster The Arch – Imagination rules the world
CERTIFICATES OF EXCELLENCE
Cathay Pacific New Cabin Designs Marketing Campaign 2 0 0 4
Dairy Farm - One Dollar Does Matter
The HKJC Olympic 2008 Campaign - How We Excelled in the World GOLD
YOHO Town – Transforming Residential Property into a Lifestyle Brand
2 0 0 8 SILVER
Swire Homes’ Distinctive New Living – The Orchards
GOLD BRONZE
Continuous ‘One-Up’ Breakthrough Launch of a New Brand: VAGO with INSOLIA – The Painless Hi-Heels
– The Success Story of Harbour City, the Success Story of You & Me! CERTIFICATES OF MERIT
SILVER Fairwood Re-branding
Pizza Hut Chessy Bites – Release the Child in You Hutchison - The Launch of 3
BRONZE Regalia Bay
Manhattan Hill – Magic Happens in West Kowloon
CERTIFICATES OF EXCELLENCE
Coca-Cola zero – Who Says You Can’t Have Real Taste Zero Sugar
Ronald McDonald House Charities: Part of Me, Part of My Community
PCCW Mobile – Building A Brand with Passion Power

62 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

10/4/2024 12:07:41 PM
Dinner 2024 souvenir programme.indd 62
Dinner 2024 souvenir programme.indd 62 10/4/2024 12:07:41 PM