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Individual Awards

ViuTV Marketer of the Year and Distinguished Marketing Leadership Awardee*

Mr Franklin Law
Marketing Director
Ocean Park Corporation

It is a great honour to receive this year’s ViuTV Marketer of the Year and Distinguished Marketing Leadership
Award. Sincere thanks to HKMA, the judges, and my dedicated team. Kudos to Ying Ying, Jia Jia, and De De for
giving us the chance to create a deeply resonant campaign with Hong Kong. Looking forward to welcoming
you at Ocean Park.

Distinguished Marketing Leadership Awardees*

Ms Alice Chan
Head, Affluent & Wealth Management Marketing, Wealth & Retail Banking Hong Kong
Standard Chartered Bank (Hong Kong) Limited

I am most honoured to receive the HKMA Distinguished Marketing Leadership Award. In addition to thanking
the committee and the panel of judges for their recognition, I would also like to thank the Standard Chartered
team for their ongoing trust and support. This experience has again reaffirmed the endless possibilities that
continuous innovation and transformation can bring.

Ms Kathy Fu
Head of Loan Marketing
WeLab Bank

I am truly honoured to be awarded the Distinguished Marketing Leadership Award. I would like to sincerely
thank the HKMA, the judges, and WeLab Bank for their support. As a marketer with a background in digital
marketing, I believe the core of marketing campaign lies in genuinely driving business performance. The
selection process allowed me to integrate creativity, strategy, and data analysis, connecting authentically with
consumers to achieve performance. Being able to excel in this field and receive recognition from the industry
is truly inspiring.

Ms Kelly Fung
Marketing Director
McDonald’s Hong Kong

I’m deeply honoured to receive the Distinguished Marketing Leadership Award. This recognition reminds me
that great marketing goes beyond strategy — it’s about sparking cultural and emotional relevance, evoking
deep memories, and inspiring genuine participation and sharing. My heartfelt thanks to the judges, and to
my company, team, and partners for their unwavering support. I look forward to continuing to connect with
every Hong Konger, as McDonald’s grows alongside our community.

* The above list shows the Award recipients and their companies during the year of the Award indicated.
* The order of presentation of individual awardees receiving the same award is based on the alphabetical order of their surname.

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025