Page 80 - MA2025-Souvenir-Programme

Past Campaign Award Winners

2 0 1 2 2 0 0 8
GOLD GOLD
Coca-Cola Summer ‘Chok’ Campaign Continuous ‘One-Up’ Breakthrough
SILVER – The Success Story of Harbour City, the Success Story of You & Me!
Hong Kong Breast Cancer Foundation – Three Steps to Breast Health SILVER
BRONZE Pizza Hut Chessy Bites – Release the Child in You
Disneyland’s It’s Playtime with Friends - The Power of Synergy BRONZE
EXCELLENCE AWARDS Manhattan Hill – Magic Happens in West Kowloon
FUJIFILM X-series – The sect of wandering photographing – The CERTIFICATES OF EXCELLENCE
Re-birth of a Camera Giant Coca-Cola zero – Who Says You Can’t Have Real Taste Zero Sugar
McDonald’s - The Road to Becoming Hong Kong’s Coffee Destination Ronald McDonald House Charities: Part of Me, Part of My Community
iButterfly – Turning the Sky into a Canvas PCCW Mobile – Building A Brand with Passion Power
MERIT AWARDS
PopCorn’s Opening Campaign 2 0 0 7
Okamoto - Water Temptation, Thinner than Super Thin GOLD
Pizza Hut - Pizza and More Bel-Air No.8 – The New Landmark in Island South
SOLVIL ET TITUS: Time is Love SILVER
Cathay Pacific – Moving Forward with Hong Kong for 60 Years
2 0 1 1 BRONZE
GOLD Luxottica – Revitalized an Old Brand in a Stagnant Industry
The House of Dancing Water, City of Dreams – A New Era of CERTIFICATES OF EXCELLENCE
Entertainment in Macau McDonald’s 24 Hours ‘Mac Tonight’ Campaign
SILVER Pizza Hut Cheesy Lava ‘Passion released, Record achieved’
Ocean Park’s Aqua City – The re-birth of a miracle Making babies’ ‘impossible mission’ possible
BRONZE
China 3D’s 3 Dimensional Marketing of 3D Sex and Zen 2 0 0 6
EXCELLENCE AWARDS GOLD
Citibank Banks on New Standards to Break Banking Inertia Love Hong Kong, Love Ocean Park!
Free Golden Bangle SILVER
Breaking Out of the Price Prison – How McDonald’s launched its CLP Power: Create the Market – Induction Cooking
first premium product, 35 years on BRONZE
2 0 1 0 apm – a retail breakthrough for HK
CERTIFICATES OF EXCELLENCE
GOLD Hong Kong Broadband - Be Ahead of Yourself
Maxim’s Angel and Devil PCCW - Next Generation Fixed Line ‘Brand Quality Campaign’
SILVER Prevail in Confectionery: Eclipse Mints
Standard Chartered Hong Kong 150th Anniversary
Commemorative Charity Banknote Marketing Campaign 2 0 0 5
BRONZE
McDonald’s Moments Delivered GOLD
EXCELLENCE AWARDS Revolution of Pizza Hut’s Business Concept
Endless Love – Rebranding BOCG Life SILVER
Cathay Pacific ‘People & Service’ Campaign Repositioning of e-zone
HKJC 125th Anniversary Campaign BRONZE
Cathay Pacific - It’s the little things we remember
2 0 0 9 CERTIFICATES OF EXCELLENCE
Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy Sauce
GOLD Hutchison Live 3
MTR Rail Merger Campaign - The Unprecedented Marketing The Arch – Imagination rules the world
Challenge
SILVER 2 0 0 4
McDonald’s Democratizing Premium Coffee
BRONZE GOLD
American Express Cathay Pacific Credit Card – Fly Faster YOHO Town – Transforming Residential Property into a Lifestyle Brand
CERTIFICATES OF EXCELLENCE SILVER
Cathay Pacific New Cabin Designs Marketing Campaign Swire Homes’ Distinctive New Living – The Orchards
Dairy Farm - One Dollar Does Matter BRONZE
The HKJC Olympic 2008 Campaign - How We Excelled in the World Launch of a New Brand: VAGO with INSOLIA – The Painless Hi-Heels
CERTIFICATES OF MERIT
Fairwood Re-branding
Hutchison - The Launch of 3
Regalia Bay

76 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025