Page 83 - MA2025-Souvenir-Programme

Individual Awards

Judging Criteria
Distinguished Marketing Leadership Awards
1. Signature Campaign
2. Track Record Highlights including Marketing Achievements; Achievements in the Leadership of the Marketing Function
in the Organization or Client Organization; Contributions to the Strategic Business Direction of the Organization or Client
Organization; and Personal Achievements
3. General Contributions

Outstanding Marketing Professional Awards
1. Signature Campaign
2. Track Record Highlights including Marketing Achievements and Personal Achievements
3. Self-improvement Plan

Individual Award Winners
ViuTV Marketer of the Year
Mr Franklin Law
Marketing Director
Ocean Park Corporation

Distinguished Marketing Leadership Awardees*
Ms Alice Chan Mr Franklin Law
Head, Affluent & Wealth Management Marketing, Marketing Director
Wealth & Retail Banking Hong Kong Ocean Park Corporation
Standard Chartered Bank (Hong Kong) Limited
Ms Sarah Man
Ms Kathy Fu Marketing Manager
Head of Loan Marketing CATALO Natural Health Science Group
WeLab Bank
Mr Adrian Tan
Ms Kelly Fung Senior Vice President
Marketing Director DBS Bank (Hong Kong) Limited
McDonald’s Hong Kong

Outstanding Marketing Professional Awardees*
Ms Janet Chan Mr Martin Leung
Senior Manager – Communications Digital Acquisition Manager, Wealth and Personal Banking
McDonald’s Hong Kong HSBC

Ms Avis Fung Ms Esme Tang
Manager, Marketing General Manager, Business Development Manager
WeLab Bank ABC Pathways Group

Ms Amy Lai Ms Yuki Wong
Senior Manager - Strategy & Insights Associate Marketing Director, Wealth and Personal Banking
McDonald’s Hong Kong HSBC
Ms Connie Leung Ms Pipi Yuen
Associate Director, Marketing Strategy, Senior Marketing Manager, Propositions
Wealth & Retail Banking Hong Kong Hang Seng Bank
Standard Chartered Bank (Hong Kong) Limited

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025