Page 78 - MA2025-Souvenir-Programme

Past Campaign Award Winners

2 0 2 4 2 0 2 1
NOW TV GOLD NOW TV GOLD
McDonald’s Coffee Retirement Citi Plus Launch Campaign
SILVER SILVER
Hang Seng Bank Limited - Preferred Banking - Be A Game Changer McDonald’s Big Mac x 姜濤 (Keung B)
and “Carry” Yourself BRONZE
HSBC Fraud ( 呃 ) Fair Hong Kong Tourism Board – Holiday at Home
BRONZE EXCELLENCE AWARDS
AXA Hong Kong and Macau - From “NO” to “YES” here to protect you Airstar - 全民加薪、全民放假
always McDonald’s - OmniPork Luncheon Campaign ( 新餐肉系列 )
Hong Kong Technology Venture Company Limited - Mom-certified ZA Bank - 做壞規矩 做好銀行
EXCELLENCE AWARDS MERIT AWARDS
DFI Retail Group - 7-Eleven Hong Kong & Macau - Explore The 7-SELECT AQUA PRO+TECH – Golden 7 Seconds
Foodie-Verse. Anytime Anywhere AXA – Everyday Gets Better with Emma
Ho Chai Kung March Shell – Top Cars, Race Now: Refuel Shell V-Power,
Hong Kong Tourism Board - Hello Hong Kong Recover Campaign Re-energize in New Normal
HSBC Premier Elite The WeLend A.I. Evolution: Re-engineering the Future of Loan Business
ART IN MTR: HEALING AND INSPIRING JOURNEYS IN COVID
2 0 2 0
2 0 2 3 GOLD
NOW TV GOLD csl 5G See The World Differently
M+, West Kowloon Cultural District – ‘Yayoi Kusama: 1945 to Now’ SILVER
SILVER Citibank - More Than a Bank in My Hand.
AXA Hong Kong and Macau - Better protection, better healthcare BRONZE
BRONZE McDonald’s - The Surprise Chicken Expert
HSBC Mobile Banking presents: DuoVerse EXCELLENCE AWARDS
EXCELLENCE AWARDS 7-Eleven - Give A Voucher, Donate A Meal
McDonald’s Baby Shark 齊齊減塑 Alipay - Infinite Possibilities
MTR Corporation - East Rail Line Cross Harbour Extension BioEm - Spray the Distance Away on a Mission to Bring us Closer
Opening Campaign MERIT AWARDS
New World Development - Share for Good AXA - Live with Confidence’ Marketing Campaign
MERIT AWARDS DBS - Banking Unplugged by DBS Groundbreaking Innovation –
McDonald’s Big Mac x 季前賽 x 903 All Star 籃球賽 iWealth app
McDonald’s Raise Your Arches ( 去麥記 lor) McDonald’s - McCafe 20th Anniversary
Tai Hing 33rd Anniversary - Milk Tea Campaign Standard Chartered - INVEST FROM HOME. BANK FROM HOME
When WeLend A.I. Technology and Humanity Meet for
Empowering ‘Financial Sustainability 2 0 1 9
GOLD
2 0 2 2 McDonald’s X 鋒味 MY TASTE OF HONG KONG
NOW TV GOLD SILVER
Humanizing a Humanless Experience - WeLend A.I. Loan
CSL Mobile Limited - csl x MIRROR 5G Campaign BRONZE
SILVER SWIPE - Swipe EX - Literature of Mindful Cleaning
McDonald’s App 1st Anniversary - Celebrating the Super Fans EXCELLENCE AWARDS
BRONZE Citibank - Citigold ‘Own The Affluent’ Campaign
McDonald-s x MIRROR - 麥炸雞 HKTVmall - Miss Do Do Cheng Online Shopping Tutorial
EXCELLENCE AWARDS Saving International - KOSÉ GRACE ONE - THE ACADEMY
送嘢就嗌 Lalamove，一 call 萬應 OF AGELESSNESS
MTR Corporation - The Tuen Ma Line Opening MERIT AWARDS
HSBC Premier #ThisIsMyFamily Campaign HSBC Life - Reboot HSBC Life
MERIT AWARDS Mannings - The Power of the Inner Smile
HSBC Everymile Credit Card Launch Ricacorp Properties - The REAL Listing
HSBC One - Say Goodbye to Wealth A0 Millennials Campaign Secret Tour - Breakup Tour
PayMe from HSBC - Hong Kong’s Laisee
WeLab Bank - VIRTUAL BANK - WE KNOW, WHAT YOU “KONG”

74 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2025