BA(Hons) Global Marketing

BA(Hons) Global Marketing


Why choose University of Huddersfield?

  • Fully recognized in the UK
  • Same qualification of the home programme offered in the UK
  • Gold-rated University by the Teaching Excellence Framework (TEF)
  • Top-up Degree for Diploma and Associate Degree holders
  • Taught by UK faculty with intensive teaching block and supporting online resources
  • Top 10 in England for international student satisfaction and teaching excellence
  • QF Level 4 and BTEC Level 5 graduates are eligible to apply
  • Attainable in 1 year: 6 taught modules

Talent Development Fund

Talent Development Fund: Now open for application. Successful applicant will be awarded $20,000. (Applicants must meet the requirements of the scheme. Only new application of the programmes are accepted and students are not allowed to apply fund for programmes which are currently enrolled.)


Information at a Glance

Commencement Date:

Deadline for New Application:

Tuition fee:


Medium of Instruction:

Brochure Timetable

University of Huddersfield

The University of Huddersfield is a long established and successful university with a long and proud tradition in teaching and research. From its roots in 1825, the University has kept its scientific and mechanical expertise and over the last 180 years has successfully expanded into the arts, business, humanities, education and health sciences. The University now has around 20,000 students.

Achievements of University of Huddersfield:

  • QS 5 Stars for internationalization (2019)
  • Queen’s Anniversary Prize (2019)
  • No. 1 in England for the proportion of staff with teaching qualifications (HESA 2019)
  • Global Teaching Excellence Award (HEA 2017)
  • No.1 in England for professionally qualified teaching staff (HEFCE 2016)
  • University of the Year (Times Higher Education 2013)
  • Top 10 in England for student satisfaction, teaching excellence and graduate employability

HESA – Higher Education Statistics Agency
HEA – Higher Education Academy
HEFCE – Higher Education Funding Council for England

Awards of University of Huddersfield


Programme Structure

The full BA(Hons) Global Marketing programme comprises 360 credits. Qualified students entering the Hong Kong programme are automatically given 240 credits exemption from the full programme and can usually complete the programme over a period of twelve months.

Year 3
(120 Credits)

  1. Cross Cultural Studies
  2. Digital and Social Media Marketing
  3. International Business
  4. International Marketing
  5. Public Relations and Sponsorship
  6. Strategy in Context

Year 2
120 Credits Exemption
(Qualified Candidates are exempted from this year)

Year 1
120 Credits Exemption
(Qualified Candidates are exempted from this year)

Study Format

All six modules will be conducted through an offshore Intensive Seminar block teaching mode. Each module will generally has an eight week study schedule as follows:

Week 1 Pre-reading and Structured Study Group Meeting Weekday
(6pm – 10pm)
Week 2 Saturday
(2pm – 10pm)
(9am – 5pm)
Week 3 Weekday 1
(6pm – 10pm)
Weekday 2
(6pm – 10pm)
(2pm – 10pm)
(9am – 5pm)
Week 4 Self-study Revision Coursework  
Week 5 Structured Study Group Meeting Weekday
(6pm – 10pm)
Week 6 Self-study Revision Coursework  
Week 7 Examination  
Week 8 Break  

Huddersfield TEF Gold Award

In this film, University of Huddersfield students discuss why Huddersfield deserves its gold rating and what it is that they love about their university.

Hear from our Alumni

Billy Wong
Inventory Controller
Cathay Pacific

"The excellent UK teaching team and flexibility of the programme were the main reasons I chose to study Huddersfield. Professors and lecturers were willing to help and I was able to meet a group of high quality classmates in the industry. This programme and qualification provide me with fundamental knowledge and skills for my postgraduate study and enhance my career development."

Anita Lo
HR Manager
Stan Group (Holdings) Limited

"I chose the Huddersfield HR Management programme for its fine reputation, and it was applicable on my career as well. It was an amazing experience during my study, the faculty from the University had incredible patience to discuss with students. They provided useful guideline to students from their professional point of view. Students did not just focus on study as faculty could inspire their logical thinking. This is extremely valuable on my development."

William Lo
Head of IT
Mirae Asset Global Investments (HK) Limited

"I chose Huddersfield because of the reputation and flexibility they gave to students. I was impressed by the resources provided online and the facilities in the UK for Hong Kong based students. There was a lot of interaction with my classmates and faculty. Today I can further advance on my career thanks to the University of Huddersfield."



HK$ 73,500 (Course fee: HK$12,250 x 6 installments)

Entry Requirements

The BA(Hons) Hong Kong Programme is an advanced standing status programme. To be considered for admission with advanced standing status, applicants must have at least a Diploma qualification in business related disciplines from a recognized institution:

  1. Graduates of the Diploma in Management Studies (DMS) / Advanced Diploma in Management Studies (ADMS) jointly organized by the HKMA / HKPolyU or HKMA / Lingnan University; or other qualifications deemed by University of Huddersfield to be equivalent to these qualifications.
  2. Graduates of a Higher Diploma in Business (or equivalent) in a business related subject such as accounting, administration, corporate management, public sector management or leisure services management from a recognised institution in Hong Kong or elsewhere.
  3. Graduates of the Edexcel Higher National Diploma in a business related subject from a recognised awarding body in the UK or the equivalent for Hong Kong based students. As appropriate, either the UK National Academic Recognition Information Centre (UK NARIC) Database and/or the Hong Kong Qualifications Framework will be used to judge equivalence.

Mature applicants with substantial working experience holding the professional diploma qualification and other relevant experience may be considered on a case-by-case basis.

English Requirements

Applicants must be proficient in English Language and will be required to provide evidence of proficiency (such as a minimum GCSE Grade C, TOEFL 550 or IELTS 6.0), unless their higher diploma qualification has been undertaken in an institution where the language of instruction is English.


Course Details

Ms Carol Wong
Phone: 2774 8585

General Enquiry / Course Enrolment / Membership

Phone: 2774 8500 or 2774 8501
Email: /
Fax: 2365 1000