Executive Diploma in Digital Marketing

Overview

This is the “Digital and Social Media Age” – there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.

In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.

Information at a Glance

Code:

EDDM

Commencement Date:

March 15, 2024

Deadline for New Application:

March 09, 2024

Tuition fee for Members:

HK$9,600

Tuition fee for Non-members:

HK$10,200

Medium of Instruction:

Cantonese

Mode of Instruction:

Face-to-face

Brochure Timetable / Application Timetable / Application

Details

Why Study this Course?

Able to fathom the essence of digital marketing can help you breakthrough your career and business. Taught by experienced digital marketing experts, this course covers well-rounded digital marketing topics from website to e-commerce, social commerce, email marketing, display, search, mobile and social media, with concepts, practical guidelines, real case studies and useful tips to help you grasping the know-how of digital marketing in a short time.

Expected Learning Outcome

Upon completion of the course, students will be able to learn:

Know-how of building brand, growing business and connecting with customers via various digital marketing media.
Critical successful factors in e-commerce and social commerce, and an effective website; and
Valuable digital marketing lessons from real case studies.

Contents

Module 1	Digital Marketing Overview, Website & E-Commerce, and Email Marketing
Module 2	Online Display Advertising, Mobile Marketing, and Search Engine Marketing
Module 3	Social Media

Admission

Fee

本會會員： HK$9,600

非會員： HK$10,200

早鳥優惠：開課前二星期成功報名及付款可減$600 (詳情請看報名表)

團體報讀優惠

二人或以上同時報讀可享團體優惠，每人可減$300，即會員費用：HK$9,300；非會員費用HK$9,900。申請人需集齊所有人的報名表，一同繳交。單獨交表或不同時間交表，恕不當團體報讀處理。

Application Period

The programme commences in March, August and November each year.

Enquiry

Course Details

Ms Shirley Chan
Phone:	2774 8569
Email:	details.cdp@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone:	2774 8500 or 2774 8501 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025
Email:	hkma@hkma.org.hk / enrol@hkma.org.hk
Fax:	2365 1000

Payment Methods