This is the “Digital and Social Media Age” – there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.
In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.
Upon completion of the course, students will be able to learn:
- Know-how of building brand, growing business and connecting with customers via various digital marketing media.
- Critical successful factors in e-commerce and social commerce, and an effective website; and
- Valuable digital marketing lessons from real case studies.
|Module 1||Digital Marketing Overview, Website & E-Commerce, and Email Marketing|
|Module 2||Online Display Advertising, Mobile Marketing, and Search Engine Marketing|
|Module 3||Social Media|
HKMA Member: HK$9,000
Group Discount: HK$300 each
(For two or more participants making payments on this course together)
The programme commences in March, August and November each year.