Executive Diploma in Digital Marketing

Overview

This is the “Digital and Social Media Age” – there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.

In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.

Information at a Glance

Code:

EDDM

Commencement Date:

October 14, 2024

Deadline for New Application:

October 08, 2024

Tuition fee for Members:

HK$7,900

Tuition fee for Non-members:

HK$8,500

Medium of Instruction:

Cantonese

Mode of Instruction:

Online

Brochure Timetable / Application Timetable / Application

Details

Why Study this Course?

Able to fathom the essence of digital marketing can help you breakthrough your career and business. Taught by experienced digital marketing experts, this course covers well-rounded digital marketing topics from website to e-commerce, social commerce, email marketing, display, search, mobile and social media, with concepts, practical guidelines, real case studies and useful tips to help you grasping the know-how of digital marketing in a short time.

Expected Learning Outcome

Upon completion of the course, students will be able to learn:

Know-how of building brand, growing business and connecting with customers via various digital marketing media.
Critical successful factors in e-commerce and social commerce, and an effective website; and
Valuable digital marketing lessons from real case studies.

Contents

Module 1	Digital Marketing Overview, Website & E-Commerce, and Email Marketing
Module 2	Online Display Advertising, Mobile Marketing, and Search Engine Marketing
Module 3	Social Media

Admission

Fee

HKMA Member: HK$7,900 Non-member: HK$8,500

Early bird discount: HK$600 less per person (Tuition fee received on or before 30 September 2024)

Group Discount: HK$300 each (For two or more participants making payments on this course together)

Application Period

The programme commences in March, August and November each year.

Enquiry

Course Details

Ms Shirley Chan
Phone:	2774 8569
Email:	details.cdp@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone:	2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025
Email:	hkma@hkma.org.hk / enrol@hkma.org.hk
Fax:	2365 1000

Payment Methods