Executive Diploma in Digital Marketing
Executive Diploma in Digital Marketing
Overview
This is the “Digital and Social Media Age” – there have been a lot of discussions about how digital and social media impact marketing and businesses; yet, so many businesses are still not quite sure of how to leverage digital and social media or even decipher if digital social media is right for them.
In the course, instructors will lead participants to explore the landscape and future of digital and social media marketing (also commonly known as i-Marketing) as well as their positive and negative impacts on businesses and marketing for businesses. Most importantly, this course will share with the participants of the gist of the core digital and social media tools in Hong Kong, how to leverage them for better brand building and greater sales, and how to determine the social media returns on investments.
Talent Development Fund
60th Anniversary Talent Development Fund: Now open for application. Successful applicant will be awarded $5,000. (Applicants must meet the requirements of the scheme. Only new application of the programmes are accepted and students are not allowed to apply fund for programmes which are currently enrolled.)
Information at a Glance
Commencement Date:
Deadline for New Application:
Tuition fee for Members:
HK$9,300Tuition fee for Non-members:
HK$9,900Medium of Instruction:
CantoneseMode of Instruction:
Face-to-face / OnlineDue to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.
Details
Upon completion of the course, students will be able to learn:
- Know-how of building brand, growing business and connecting with customers via various digital marketing media.
- Critical successful factors in e-commerce and social commerce, and an effective website; and
- Valuable digital marketing lessons from real case studies.
| Module 1 | Digital Marketing Overview, Website & E-Commerce, and Email Marketing |
| Module 2 | Online Display Advertising, Mobile Marketing, and Search Engine Marketing |
| Module 3 | Social Media |
Admissions
Fee
HKMA Member: HK$9,000
Non-member: HK$9,900
Group Discount: HK$300 each
(For two or more participants making payments on this course together)
Application Period
The programme commences in March, August and November each year.
Enquiry
Course Details
| Ms Shirley Chan | |
| Phone: | 2774 8569 |
| Email: | details.cdp@hkma.org.hk |
General Enquiry / Course Enrolment / Membership
| Phone: | 2774 8500 or 2774 8501 |
| Email: | hkma@hkma.org.hk / enrol@hkma.org.hk |
| Fax: | 2365 1000 |
