簡介
With the solid Internet infrastructure and efficient financial system, eCommerce has become an integral part of modern lifestyle. The eCommerce business has been growing rapidly in the last 10 years. The various kinds of eCommerce systems and related services are very mature. The cost involved in starting an online business is also flexible. Many entrepreneurs want to ride on this bandwagon and start their own business online. This course is designed to cover every aspect involved in the process, from the planning stage to the details of operation in different parts of an eCommerce business. It helps you to acquire the necessary skills and knowledge to build a successful company.
What you will learn
- Understand the components of eCommerce business
- Study the major digital technologies
- Make use of the versatile and free resources online to save time and effort
- Learn from the successful cases
Who should attend
- People interested in setting up eCommerce business
- SME owners who want to expand their online store
- Business Development, Sales and Marketing professionals
資訊一覽
編號:
開課日期:
新生截止報名日期:
會員學費:
HK$9,300非會員學費:
HK$9,900教學語言:
廣東話授課模式:
面授詳情
Building a successful eCommerce Business
建立成功的電商業務
Aims
- To learn the basic components of eCommerce business
- To plan and prepare for a successful business model
Contents
A. Planning: Find the best business model base on your time and resources
準備計劃: 如何根據自己的資源和時間選擇適合的商業模式
- Pure online business VS Online Business + Physical Stores
- Product: Physical products VS Virtual / Digital products
- B2B vs B2C
- Dropshipping
- SWOT (Strength – Weakness – Opportunity – Threat) Analysis
B. Groundwork: The basic requirements for starting an eCommerce business
基礎工作: 創業必需的要素
- Setting a limited company
- Opening a company bank account
- Virtual Banks
- Office / Co-working space
- Operation equipment
- Company branding
- Taxing and Accounting
C. Market Research: Understanding your customers
市場調查: 了解你的客戶
- Investigate the market demand
- Find out the strength and weakness of your competitors
- Using free resources online to test your market
D. Building an online shop: The first touchpoint with your potential customers
建立網店: 潛在客戶跟您的第一個接觸點
- Comparing different eCommerce platforms and their pros & cons
- Online Marketplace:
i. Amazon
ii. eBay
Taobao
T-Mall
HKTVMall - eCommerce platforms:
i. Shopify
ii. Magento
iii. Shopline
iv. Boutir - Own online storefront:
i. WIX
ii. WordPress
iii. BigCommerce
Digital Marketing – Attracting Customers and Driving Revenue
網上推廣 – 如何吸引流量增加生意
Aims
- To get an understanding of the different digital marketing channels
- Learn how to drive traffic to the online store for more revenue
Contents
A. Overview of Digital Marketing
數碼營銷概述
- Basic Concepts
- Common terminologies
- Digital Marketing VS Traditional Marketing
B. Search Engine Marketing SEM
搜索引擎營銷
- PPC (Pay-Per-Click)
- SEO (Search Engine Optimization)
- Display advertising
C. Social Media Marketing
社交媒體營銷
- Facebook & Instagram
- Youtube
- KOL (Key Opinion Leaders) / Influencers
D. Inbound Marketing
引流營銷
- Sales funnel – the different stage of the customer journey
i. Awareness
ii. Consideration
iii. Conversion - Content marketing – Nurturing loyal customers to your business
- Email marketing
E. Re-targeting
再行銷
- How retargeting works
- Facebook Pixel
- Google Tag Manager
F. Planning a successful digital marketing campaign
計劃一個成功的數碼營銷活動
- Determine your business goals
- Defi ne your target audience
- Select the most appropriate channels
- Design the advertisement
- Copywriting
- A/B Testing
- Analytics
eCommerce Components: Payment, Logistics, Customers Service, and Data Analytics
電商業務的組成部分: 支付系統, 物流, 客戶服務, 及數據分析
Aims
- To study the details of different components for eCommerce
Contents
A. Payment System
支付系統
- Online Payment VS Traditional Payment
- Major online payment platforms:
i. Credit Cards – VISA, Master Card, AMEX
ii. PayPal
iii. Stripe - New digital payment platforms:
i. Apple Pay
ii. Google Pay
iii. PayMe
iv. FPS
v. AliPay
vi. WeChat Pay
B. Logistics
物流
- Basic logistics requirements
i. Warehouse storage
ii. Pick – Pack – Ship - Local delivery
- International delivery
- Special requirements
i. Frozen products
ii. Inflammable products
iii. Time-sensitive products - Return of delivered goods
C. Customer Service
客戶服務
- Common techniques to increase online shop friendliness
- Automation tools to improve your efficiency:
i. Chatbot
ii. Automatic customer response mails - Personalized service to enhance customer relations
- Loyalty Membership program
- CRM Customer Relationship Management
D. Data Analytics
數據分析
- Introduction to Google Analytics
- Understand your audience to design tailor-made advertisements for best results
- Understand your website traffic data to optimize your marketing budget
報讀詳情
Fee
本會會員: HK$9,600
非會員: HK$10,200
早鳥優惠:開課前二星期成功報名及付款可減$600 (詳情請看報名表)
團體報讀優惠
二人或以上同時報讀可享團體優惠,每人可減$300,即會員費用:HK$9,300;非會員費用HK$9,900。申請人需集齊所有人的報名表,一同繳交。單獨交表或不同時間交表,恕不當團體報讀處理。
查詢
課程資料
陳小姐 | |
電話: | 2774 8569 |
電郵: | details.cdp@hkma.org.hk |
一般查詢/課程報名/會員資訊
電話: | 2774 8500 或 2774 8501 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
電郵: | hkma@hkma.org.hk / enrol@hkma.org.hk |
傳真: | 2365 1000 |