Executive Diploma in Website Development with WordPress

Module 1: WordPress Basics – Creating your first website without coding
WordPress 基礎 – 零編碼建立網站

• Fundamental concept and terminologies of WordPress
• Setting up the WordPress environment
• How to choose the right hosting platform
• Basic WordPress operations
• Selecting a WordPress theme to fit your website purpose
• Start building the first website
• Backup and diagnose a WordPress website
• Adding more functionalities through WordPress plugins

Module 2: WordPress Optimization – Improving your website performance
優化 WordPress – 提升網站表現

• Factors affecting the performance of website
• Getting better search result rankings through SEO
• Improve page loading speed through hosting service
• Setting caching
• Utilizing Content Delivery Network CDN for global speed improvement
• Optimizing the different WordPress components

Module 3: WordPress for eCommerce – Building your online shop with WooCommerce
WordPress 電商應用 – 利用 WooCommerce 建立網店

• WooCommerce basics
• Key building blocks of a eCommerce site
  • Storefront
  • Products
  • Shopping Cart
  • Payment
  • Customer Service
  • Fulfilment
  • Inventory management
  • Loyalty program
• Driving customers to your online store with Digital Marketing

Mr Pen Kwok
Pen is the Chief Consultant of APlus Digital Academy with more than 20 years of experience in the digital industry. He provided consulting and training services to corporates and innovative technology startup companies in HK, including Chun Wo Group, MTR, Robotics Cats@HKSTP, St John Ambulance, Royal England Safe Deposit Box, acesobee, Sales Catalysts, Far East Vault, etc., facilitating them to maximize the return on investment in digital technologies.

Prior to APlus, Pen played leading role in transforming the digital business at Sony, South China Morning Post, and Dragon Air, through adopting new digital technologies – digital marketing, social media, eCommerce, SEM/SEO, data analytics, VOD/OTT, information security solutions etc.

In the early days of his career, Pen worked at the largest corporate ISP in HK – LinkAGE Online – providing corporate services including: Internet infrastructure, firewall, website development, online shopping system to blue chip organizations like Hong Kong Jockey Club, Cathay Pacific, Park’n Shop, HKU, Bank of East Asia, and HK Government etc.

Pen studied Computer Engineering at the University of Hong Kong. He holds the certificates of Google Ads Search and Google Analytics. Pen is also a Certified Trainer of Everything DiSC® by Wiley – the leading personal assessment tool used by over 1 million people every year to improve work productivity, teamwork and communication.