Master of Science Digital Marketing
Master of Science Digital Marketing
Overview
Integrating Global Wisdom with Elite Marketing Insights
HKMA Star Guest Lecturers
HKMA Star Guest Lecturers
Prof Viveca Chan
Founder and Chairman
WE Marketing Group
Prof Randy Lai
Chief Executive Officer
McDonald’s Hong Kong
Mr Bruce Lam
Chief Executive Officer, Consumer
HKT Limited
Mr S K Cheong
Chairman
Hong Kong Economic Journal Co., Ltd.
Ms Tina Chao
Chief Marketing and Digital Customer Experience Officer
McDonald’s Hong Kong
Mr Harris Chan
Director, Hong Kong Integrated Marketing
Microsoft Asia
Ms Jasmine Lam
Head of Marketing
BOC Group Life Assurance Company Limited
Mr Matthew Lam
Director of Marketing – Digital
SWIRE Hotels Group
Ms Vivian Lee
Group General Manager, Corporate Marketing, Communications & Sustainability
Sino Group
Mr Saron Leung
Industry Head – FinTech, Financial Services and Travel (Global Export)
Google
Mr Cheuk Shum
Managing Director, Head of Marketing, Wealth and Personal Banking
HSBC Hong Kong
Mr Kai Tsang
Senior Director, Digital Customer Experience
McDonald’s Hong Kong
With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.
Students at Huddersfield Business School are able to gain CIM exemptions whilst studying for their MSc Digital Marketing degree. CIM support, develop and represent marketers, organisations, and the profession all over the world.
Who should apply?
This MSc Digital Marketing programme provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing or equip your business with the latest digital marketing strategy. We seek to maximise your opportunity to put digital marketing theory into practice through the use of relevant case studies and projects. The focus of this course is the development of the applied digital marketing leaders of tomorrow.
Why choose the University of Huddersfield MSc Digital Marketing programme?
An Internationally Recognised Degree
The MSc Digital Marketing programme is awarded by the University of Huddersfield. The award is a fully accredited British university degree recognised worldwide. The award carries equivalent academic status and recognition to the same degree conferred by the University to the local students in the UK.
A TEF Gold-rated University
The University of Huddersfield has been awarded an outstanding Gold rating, the highest accolade attainable, in all three aspects of the Office for Students’ latest Teaching Excellence Framework (TEF) in 2023 for four years. Only 13 Universities out of the 96 were Gold in all three ratings.
AACSB International Accredited Business School
The Huddersfield Business School has been awarded a coveted accreditation, AACSB. Globally, less than 6% of institutions offering business degrees achieve this accreditation.
Highest Ranked Young University in the UK Rankings (Times Higher Education Young University Rankings 2024)
The University of Huddersfield has placed top in the UK in the global Times Higher Education Young University Rankings 2024, reflecting the University’s growing global stature, built on the outstanding teaching and research delivered by internationally-renowned staff.
Most Improved University in the UK (QS World University Ranking 2025)
The University has been named the Most Improved University in the UK by QS and is ranked 49th among UK universities, showing the most improvement in its ranking over a five-year period. The University ranked highly in the indicators for International Students, Sustainability, International Faculty and International Research Network.
Fully Taught by University of Huddersfield Faculty
The University is joint first in the country for National Teaching Fellowships, which mark the UK’s best lecturers in Higher Education, winning a total of 20 since 2008 (2022 data). All modules are taught by University of Huddersfield faculty.
Triple Proof of Teaching Excellence
University staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2022). You will learn from some of the best, helping you to be the best.
Global Teaching Excellence Award
University of Huddersfield also won the first Global Teaching Excellence Award, recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (Higher Education Academy, 2017).
Enhanced Student Experience with Blended Learning
Modules are taught via blended learning with a combination of face-to-face teaching and interactive online technologies. Blended learning allows students more time to reflect and engage with the modules leading to an enhanced student learning experience.
Attainable in 16 months
Participants can complete the programme in 16 months by completing 7 modules and one dissertation.
Assignment-based Assessment
All modules are assessed through written continuous assessments by the University. Each course will have one or two assignments, for example: essays, case studies or group presentations. The varied assessment methods are focused upon the development of transferable skills which will provide immediate benefit in your future careers.
Achievements of University of Huddersfield:
- Most Improved University in the UK (QS World University Rankings 2025)
- Highest Ranked Young University in the UK (Times Higher Education Young University Rankings 2024)
- Teaching Excellence Framework (TEF) gold-rated University (2023)
- Huddersfield Business School has been awarded AACSB accreditation (2023)
- Times Higher Education Business School of the Year 2023
- QS 5 Stars (2023)
- The Queen’s Awards for Enterprise: International Trade (2022)
- The Queen’s Anniversary Prizes (2021)
- No. 1 in England for professionally qualified teaching staff (Higher Education Statistics Agency 2020 & 2021)
- Global Teaching Excellence Award (Higher Education Academy 2017)
Information at a Glance
Commencement Date:
Deadline for New Application:
Tuition fee
HK$92,500Medium of Instruction:
EnglishUniversity of Huddersfield
The University of Huddersfield is a long established and successful university with a long and proud tradition in teaching and research. From its roots in 1825, the University has kept its scientific and mechanical expertise and over the last 190 years has successfully expanded into the arts, business, humanities, education and health sciences. The University now has nearly 20,000 students. It is the UK’s only University where all permanent teaching staff are Fellows of the Higher Education Academy.
The University of Huddersfield has been awarded an outstanding Gold rating, the highest accolade attainable, in all three aspects of the Office for Students’ latest Teaching Excellence Framework (TEF). The University secured a Gold rating in both critical categories of student experience and student outcomes, reflecting its unwavering commitment to providing an exceptional student experience and fostering excellent student outcomes. These ratings were awarded in 2023, for four years. The University was the only university in Yorkshire and the Humber and the North West to achieve Gold ratings in all three aspects of the TEF among those announced in September 2023. Only 13 Universities out of the 96 that were announced in September 2023, were Gold in all three ratings.
The Huddersfield Business School has been awarded a coveted accreditation, AACSB, which less than six percent of institutions offering business degree programmes manage to achieve. AACSB accreditation from AACSB International ensures continuous improvement and provides focus for Schools to deliver on their mission, innovate, and drive impact.
The University has also recently been awarded its third Queen’s Anniversary Prize and a Queen’s Award for Enterprise in the category for International Trade, an award that is reserved for the most outstanding UK organisations.
Details
The programme is conducted through a block teaching mode, fully taught by the University of Huddersfield academic faculty. A supervisor will be assigned to students to maintain close contact with students and to provide professional advice. Students are required to achieve 180 credits for completing the programme, which consists of eight modules including an individual research project in 8,000 words.
| Modules | Credits |
| Contemporary Consumer Engagement | 30 |
| The Curious Mindset | 15 |
| Digital Marketing Strategy | 15 |
| The Global Professional | 15 |
| Managing Big Data | 15 |
| Strategic Marketing Management | 30 |
| Research Methods | 15 |
| Individual Research Project | 45 |
Each 30-credit module will generally have a nine week study schedule as follows:
| Week 1 | Online Lecture Friday (7pm-10pm) |
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| Week 2 | Face-to-face Teaching Saturday (2pm-10pm) |
Face-to-face Teaching Sunday (10am-5pm) |
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| Week 3 | Face-to-face Teaching Wednesday (7pm-10pm) |
Face-to-face Teaching Friday (7pm-10pm) |
Face-to-face Teaching Saturday (2pm-10pm) |
Face-to-face Teaching Sunday (10am-5pm) |
| Week 4 | Self-study, Revision and Coursework | |||
| Week 5 | Online Lecture Friday (7pm-10pm) |
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| Week 6 | Assessment Workshop Friday (By appointment) |
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| Week 7-8 | Self-study, Revision and Coursework | |||
| Week 9 | Submission of Coursework |
Each 15-credit module will generally have a five week study schedule as follows:
| Week 1 | Online Lecture Friday (7pm-9pm) |
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| Week 2 | Face-to-face Teaching Friday (7pm-10pm) |
Face-to-face Teaching Saturday (2pm-10pm) |
Face-to-face Teaching Sunday (10am-5pm) |
| Week 3 | Assessment Workshop Weekday (By appointment) |
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| Week 4 | Self-study, Revision and Coursework | ||
| Week 5 | Submission of Coursework |
Online resources are available at the University of Huddersfield to all University of Huddersfield students. The excellent Online Library service provides relevant articles and journals to facilitate your studies. The hassle-free study environment assists your study whenever and wherever you wish.
Academic Skills Tutors also provide guidance about how you can develop your academic skills in order to improve your grades. The tutors provide support with general academic skills including essay writing, time management, presentations and group work skills; information technology and numeracy; research skills, as well as personal development for example confidence building and assertiveness.
Admission
Admission Criteria
- Entry Qualifications
- An honours degree in any subject at 2:2 or above; or
- An equivalent professional qualification.
Applicants who do not hold an honours degree, but possess other appropriate professional qualifications and/or experience will be considered for admission on an individual basis.
- English Requirements
Applicants educated in a language other than English should have an IELTS overall band score of 6.0, with no element lower than 5.5 (or equivalent).
Programme Fees
Total fees for the whole programme are HK$92,500 to be collected in 6 instalments. Students should note that all fees are subject to review and may be changed by the University.
*This programme is an eligible programme under The Extended Non-means-tested Loan Scheme (ENLS) provided by the Government of HKSAR. For details, please refer to: https://www.wfsfaa.gov.hk/en/sfo/postsecondary/enls/overview.php
Enquiry
Course Details
| Ms Carol Wong | |
| Phone: | 2774 8585 |
| Email: | mscdm.huddersfield@hkma.org.hk |
| Ms Toby Chen | |
| Phone: | 3628 3429 |
| Email: | mscdm.huddersfield@hkma.org.hk |
General Enquiry
| Phone: | 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
| Email: | hkma@hkma.org.hk / enrol@hkma.org.hk |
| Fax: | 2365 1000 |
It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.