Master of Science Digital Marketing

Master of Science Digital Marketing


With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.

Who should apply?

This MSc Digital Marketing programme provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing or equip your business with the latest digital marketing strategy. We seek to maximise your opportunity to put digital marketing theory into practice through the use of relevant case studies and projects. The focus of this course is the development of the applied digital marketing leaders of tomorrow.

Why choose the University of Huddersfield MSc Digital Marketing programme?

An Internationally Recognised Degree
The MSc Digital Marketing programme is awarded by the University of Huddersfield. The award is a fully accredited British university degree recognised worldwide. The award carries equivalent academic status and recognition to the same degree conferred by the University to the local students in the UK.

A TEF Gold-rated University
The University of Huddersfield has been awarded an outstanding Gold rating, the highest accolade attainable, in all three aspects of the Office for Students’ latest Teaching Excellence Framework (TEF) in 2023 for four years. Only 13 Universities out of the 96 were Gold in all three ratings.

AACSB International Accredited Business School
The Huddersfield Business School has been awarded a coveted accreditation, AACSB. Globally, less than 6% of institutions offering business degrees achieve this accreditation.

Fully Taught by University of Huddersfield Faculty
The University is joint first in the country for National Teaching Fellowships, which mark the UK’s best lecturers in Higher Education, winning a total of 20 since 2008 (2022 data). All modules are taught by University of Huddersfield faculty.

Triple Proof of Teaching Excellence
University staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees, and hold teaching qualifications (HESA 2022). You will learn from some of the best, helping you to be the best.

Global Teaching Excellence Award
University of Huddersfield also won the first Global Teaching Excellence Award, recognising the University’s commitment to world-class teaching and its success in developing students as independent learners and critical thinkers (Higher Education Academy, 2017).

Enhanced Student Experience with Blended Learning
Modules are taught via blended learning with a combination of face-to-face teaching and interactive online technologies. Blended learning allows students more time to reflect and engage with the modules leading to an enhanced student learning experience.

Assignment-based Assessment
All modules are assessed through written continuous assessments by the University. Each course will have one or two assignments, for example: essays, case studies or group presentations. The varied assessment methods are focused upon the development of transferable skills which will provide immediate benefit in your future careers.

Achievements of University of Huddersfield:

  • Teaching Excellence Framework (TEF) gold-rated University (2023)
  • Huddersfield Business School has been awarded AACSB accreditation (2023)
  • Times Higher Education Business School of the Year 2023
  • QS 5 Stars (2023)
  • The Queen’s Awards for Enterprise: International Trade (2022)
  • The Queen’s Anniversary Prizes (2021)
  • No. 1 in England for professionally qualified teaching staff (Higher Education Statistics Agency 2020 & 2021)
  • Global Teaching Excellence Award (Higher Education Academy 2017)

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University of Huddersfield

The University of Huddersfield is a long established and successful university with a long and proud tradition in teaching and research. From its roots in 1825, the University has kept its scientific and mechanical expertise and over the last 190 years has successfully expanded into the arts, business, humanities, education and health sciences. The University now has nearly 20,000 students. It is the UK’s only University where all permanent teaching staff are Fellows of the Higher Education Academy.

The University of Huddersfield has been awarded an outstanding Gold rating, the highest accolade attainable, in all three aspects of the Office for Students’ latest Teaching Excellence Framework (TEF). The University secured a Gold rating in both critical categories of student experience and student outcomes, reflecting its unwavering commitment to providing an exceptional student experience and fostering excellent student outcomes. These ratings were awarded in 2023, for four years. The University was the only university in Yorkshire and the Humber and the North West to achieve Gold ratings in all three aspects of the TEF among those announced in September 2023. Only 13 Universities out of the 96 that were announced in September 2023, were Gold in all three ratings.

The Huddersfield Business School has been awarded a coveted accreditation, AACSB, which less than six percent of institutions offering business degree programmes manage to achieve. AACSB accreditation from AACSB International ensures continuous improvement and provides focus for Schools to deliver on their mission, innovate, and drive impact.

The University has also recently been awarded its third Queen’s Anniversary Prize and a Queen’s Award for Enterprise in the category for International Trade, an award that is reserved for the most outstanding UK organisations.


Programme Structure

The programme is conducted through a block teaching mode, fully taught by the University of Huddersfield academic faculty. A supervisor will be assigned to students to maintain close contact with students and to provide professional advice. Students are required to achieve 180 credits for completing the programme, which consists of eight modules including an individual research project in 8,000 words.

Modules Credits
Contemporary Consumer Engagement 30
The Curious Mindset 15
Digital Marketing Strategy 15
The Global Professional 15
Managing Big Data 15
Strategic Marketing Management 30
Research Methods 15
Individual Research Project 45

Study Format

Each 30-credit module will generally have a nine week study schedule as follows:

Week 1 Online Lecture
Week 2 Face-to-face Teaching
Face-to-face Teaching
Week 3 Face-to-face Teaching
Face-to-face Teaching
Face-to-face Teaching
Face-to-face Teaching
Week 4 Self-study, Revision and Coursework      
Week 5 Online Lecture
Week 6 Assessment Workshop
(By appointment)
Week 7-8 Self-study, Revision and Coursework      
Week 9 Submission of Coursework      

Each 15-credit module will generally have a five week study schedule as follows:

Week 1 Online Lecture
Week 2 Face-to-face Teaching
Face-to-face Teaching
Face-to-face Teaching
Week 3 Assessment Workshop
(By appointment)
Week 4 Self-study, Revision and Coursework    
Week 5 Submission of Coursework    

Support from the University of Huddersfield

Online resources are available at the University of Huddersfield to all University of Huddersfield students. The excellent Online Library service provides relevant articles and journals to facilitate your studies. The hassle-free study environment assists your study whenever and wherever you wish.

Academic Skills Tutors also provide guidance about how you can develop your academic skills in order to improve your grades. The tutors provide support with general academic skills including essay writing, time management, presentations and group work skills; information technology and numeracy; research skills, as well as personal development for example confidence building and assertiveness.


Admission Criteria

  1. Entry Qualifications
    • An honours degree in any subject at 2:2 or above; or
    • An equivalent professional qualification.

    Applicants who do not hold an honours degree, but possess other appropriate professional qualifications and/or experience will be considered for admission on an individual basis.

  2. English Requirements
    Applicants educated in a language other than English should have an IELTS overall band score of 6.0, with no element lower than 5.5 (or equivalent).

Programme Fees

Total fees for the whole programme are HK$92,500 to be collected in 6 instalments. Students should note that all fees are subject to review and may be changed by the University.

*This programme is an eligible programme under The Extended Non-means-tested Loan Scheme (ENLS) provided by the Government of HKSAR. For details, please refer to:


Course Details

Ms Carol Wong
Phone: 2774 8585
Ms Toby Chen
Phone: 3628 3429

General Enquiry

Phone: 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025
Email: /
Fax: 2365 1000

It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.