Executive Diploma in Design Thinking - Managerial Creativity and Organizational Innovation

MODULE 1. MANAGERIAL CREATIVITY 管理創意

AIMS

1. Differentiate creativity and innovation
2. Explain the birth of a new idea
3. Practise creative thinking tools

CONTENTS

• Creativity vs. innovation
• The birth of a new idea
• From agricultural to conceptual age
• Conceptual blockbuster
• From a closed mind to an open one
• Praise first PPCO
• Creative thinking toolbox
• The limitation of brainstorming
• Seeking opportunities
• The 3M story, etc.

MODULE 2. ORGANIZATIONAL INNOVATION 組織創新

AIMS

1. Find out customers’ needs
2. Design an innovative organization
3. Mobilize a creative team

CONTENTS

• Unseen threats and missed opportunities
• Is your organization innovative?
• Desirability, feasibility and viability
• Kaizen vs. Innovation
• Who are your customers?
• Customer needs analysis
• Shared vision with visualization
• Recruiting creative talents
• Bridging the knowing/doing gap
• The Dyson story, etc.

MODULE 3. DESIGN THINKING 設計思維

AIMS

1. Explain the principles of design thinking
2. Describe the design thinking process
3. Create a design thinking culture

CONTENTS

• What is design thinking?
• Design approach vs. scientific approach
• The wicked problem
• Design thinking principles
• The design thinking process
• How managers and designers can work together?
• Design thinking culture
• The big idea
• Educating managers for design
• The Apple story, etc

Dr Mak attained his DBA in organisational learning at University of Hull and MA in management learning at Lancaster. He earned an Executive Certificate in Management and Leadership at MIT Sloan School of Management. He has completed executive programmes on “Managing Innovation” at Stanford and “Leading Strategic Change” at Rotman School of Management, Toronto. He is a Chartered member of Chartered Institute of Personnel and Development, a member of Chartered Institute of Linguists and an Associate member of Institute of Chartered Secretaries and Administrators. He has taught in the tertiary education institution for more than 25 years, with ample experience in teaching MBA and executive programmes.

As a consultant, he conducts in-house training workshops and advises companies on staff attitude survey, creativity and innovation, negotiation skills, strategic management and leadership development. Some of his clients are: China Light and Power, MTR Corporation, Union Hospital, 3M(Hong Kong) Limited and the HKSAR Government. He co-authored two books on human resource management, one in English and one in Chinese. Moreover, he published articles in academic journals. His newspaper columns on “Negotiation Formula” and “Talent Engineering” were published in RECRUIT and Hong Kong Economic Journal respectively.