Executive Diploma in Website Development with WordPress

Executive Diploma in Website Development with WordPress


WordPress is the most popular content management system for building a website in the world, powering more than 30% of the websites. It provides an intuitive interface for all levels of users to create, update, and manage a website without the need of going through complicated HTML or PHP coding processes. With the vast pool of different themes and plugins, users could customize websites with powerful functionalities including eCommerce capabilities. This course offers all the necessary skills and knowledge for people to set up their own websites and online stores with this versatile and sophisticated platform.

Course Objectives

  • Master the basics of website development and the WordPress platform
  • Learn to build the first website without actual HTML or PHP coding
  • Understand the elements of a fast web site and how to optimize it
  • Utilize the WooCommerce plugin to create a fully functional online store

Target Audience

  • SME owners
  • Entrepreneurs
  • Sales or Marketing professionals
  • Content Developers
  • Graphic Designers

Information at a Glance


Commencement Date:

Deadline for New Application:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:

Face-to-face / Online

Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.

Brochure Timetable / Application



Module 1: WordPress Basics – Creating your first website without coding
WordPress 基礎 – 零編碼建立網站

  • Fundamental concept and terminologies of WordPress
  • Setting up the WordPress environment
  • How to choose the right hosting platform
  • Basic WordPress operations
  • Selecting a WordPress theme to fit your website purpose
  • Start building the first website
  • Backup and diagnose a WordPress website
  • Adding more functionalities through WordPress plugins

Module 2: WordPress Optimization – Improving your website performance
優化 WordPress – 提升網站表現

  • Factors affecting the performance of website
  • Getting better search result rankings through SEO
  • Improve page loading speed through hosting service
  • Setting caching
  • Utilizing Content Delivery Network CDN for global speed improvement
  • Optimizing the different WordPress components

Module 3: WordPress for eCommerce – Building your online shop with WooCommerce
WordPress 電商應用 – 利用 WooCommerce 建立網店

  • WooCommerce basics
  • Key building blocks of a eCommerce site
    • Storefront
    • Products
    • Shopping Cart
    • Payment
    • Customer Service
    • Fulfilment
    • Inventory management
    • Loyalty program
  • Driving customers to your online store with Digital Marketing


Mr Pen Kwok
Pen is the Chief Consultant of APlus Digital Academy with more than 20 years of experience in the digital industry. He provided consulting and training services to corporates and innovative technology startup companies in HK, including Chun Wo Group, MTR, Robotics Cats@HKSTP, St John Ambulance, Royal England Safe Deposit Box, acesobee, Sales Catalysts, Far East Vault, etc., facilitating them to maximize the return on investment in digital technologies.

Prior to APlus, Pen played leading role in transforming the digital business at Sony, South China Morning Post, and Dragon Air, through adopting new digital technologies – digital marketing, social media, eCommerce, SEM/SEO, data analytics, VOD/OTT, information security solutions etc.

In the early days of his career, Pen worked at the largest corporate ISP in HK – LinkAGE Online – providing corporate services including: Internet infrastructure, firewall, website development, online shopping system to blue chip organizations like Hong Kong Jockey Club, Cathay Pacific, Park’n Shop, HKU, Bank of East Asia, and HK Government etc.

Pen studied Computer Engineering at the University of Hong Kong. He holds the certificates of Google Ads Search and Google Analytics. Pen is also a Certified Trainer of Everything DiSC® by Wiley – the leading personal assessment tool used by over 1 million people every year to improve work productivity, teamwork and communication.



HKMA Member: HK$9,300
Non-member: HK$9,900
Group Discount: HK$300 each
(For two or more participants making payments on this course together)


Course Details

Ms Shirley Chan
Phone: 2774 8569
Email: details.cdp@hkma.org.hk

General Enquiry / Course Enrolment / Membership

Phone: 2774 8500 or 2774 8501
Email: hkma@hkma.org.hk / enrol@hkma.org.hk
Fax: 2365 1000

Payment Methods