Edward de Bono's Programmes - The Power of Perception™: Tools To Enhance Perceptual Insights

Edward de Bono's Programmes - The Power of Perception™: Tools To Enhance Perceptual Insights


The Power of Perception™ (POP™) is a unique method that uses 10 simple tools to sharpen perception and produce focused thinking, quick problem solving and good decisions in a more comprehensive, effective and efficient way consistently.

The way we see the world, our perception of it, determines the decisions we make and what we do. Perception is probably the most important part of our thinking. Unfortunately, most mistakes in thinking are mistakes in perception.

The tools learned during the seminar will make your performance and thinking more deliberate, more structured, more organised and more effective. They are designed to be simple and usable. “Powerful simplicity” is the key characteristic of POP™.


At the end of the seminar, participants will have learned to:

  • utilise a powerful framework for defining situations, making decisions and taking action
  • avoid impulsive behaviour and snap judgments
  • see countless alternatives where others see only difficulties and confusion
  • consider consequences before taking action
  • avoid drifting and target thinking where it is most needed
  • improve thinking quality dramatically
  • think critically and independently through the application of different perceptual frames

The POP™ programme will enable individuals and teams to have a broad and inclusive viewpoint.
The tools create a framework for you and your team members to define a situation, extract value and design an outcome confidently.

“What Edward de Bono is doing to teach people how to think may be the most important thing going on in the world today.”

George Gallup

“You’d do no better than to attend one of creativity guru Edward de Bono’s seminars; invest heavily in using such techniques to solve all problems.”

Tom Peters

Information at a Glance

Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Diana Li
Phone: +852 2774 8552
Email: dianali@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods