Edward de Bono's Programmes - Simplicity

Edward de Bono's Programmes - Simplicity


Simplicity is a course created by Edward de Bono which is invaluable to companies looking to uncomplicate their business processes and thus, their lives. Simplicity teaches people to end habits that are no longer necessary, stop duplication of tasks, and challenge every aspect of business so that they can perform at a higher level in all areas.

If your organisation is looking for ways to streamline products and processes, thereby becoming more effective, efficient and user-friendly, this programme will help you accomplish these goals.

This programme is suitable for executives, managers and leaders involved in decision making and anyone who believes in SIMPLICITY as a key value for product, process or plan.

In Simplicity, you will learn how to institute creative techniques like:

  1. Shedding
    • Historical Review
    • Combine
    • Shift and Delegate
    • Challenge
    • Value Shedding
  2. Replacing
    • Wishful Thinking
    • Provocative Amputation
    • Bulk and Exception
    • Modules and Small Units
  3. Restructuring
    • Rearrange Existing Parts
  4. Broad and Narrow View
    • General Flavour
    • Ladder
  5. Dangers of Simplicity
  6. Rules of Simplicity

Information at a Glance

Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Diana Li
Phone: +852 2774 8552
Email: dianali@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods