Edward de Bono's Programmes - Simplicity

Edward de Bono's Programmes - Simplicity


There are few things more annoying and frustrating in work than dealing with a piece of complex machinery or a cumbersome process which will not do what you need done. From complexity comes stress, anxiety and frustration – even rage – followed by apathy and exit. But you don’t have to be a victim anymore. Not with de Bono Thinking Systems’ Simplicity.

Now you can get the tools and support to move your company in exactly this direction. Simplicity is a course created by Edward de Bono which is invaluable to companies looking to uncomplicate their business processes and thus, their lives.

If your organisation is looking for ways to streamline products and processes, thereby becoming more effective, efficient and user-friendly, Simplicity will help you accomplish these goals. Simplicity teaches people to end habits that are no longer necessary, stop duplication of tasks, and challenge every aspect of business so that they can perform at a higher level in all areas.

Date & Time

Thursday, 11 November 2021
9:00 am – 4:30 pm


The Hong Kong Management Association,
1-6/F First Commercial Building,
33-35 Leighton Road, Causeway Bay,
Hong Kong


  1. Introduction
  2. Creative Techniques
    • Shedding
    • Replacing
    • Restructuring
    • Broad and Narrow View
  3. Dangers of Simplicity
  4. Rules of Simplicity

Workshop Leader

Overseeing the promotion and conduct of Dr. Edward de Bono’s Thinking Methods in the ASEAN region including Hong Kong SAR, Macau SAR, Nepal, Sri Lanka and Taiwan, Sir Dr Peter Low and Mrs Linda Low were the first two of only 4 persons in the world to be awarded the status of Lifetime Certified Master Trainer by Dr de Bono in January 2002. They have conducted more than 2,500 seminars for executives from major corporations and businesses and government agencies. Their clients include Senior Medical Consultants who practice under the aegis of the Hong Kong Hospital Authority, engineers who work for the MTR (Hong Kong) and the MRT (Singapore), China Light and Power, architects who work for the Housing Development Board (Singapore), senior executives and CEOs from reputable organisations such as the Hong Kong Jockey Club, Daimler Chrysler, BNP Paribas, J.P. Morgan and other giants in the finance, pharmaceutical, manufacturing and hospitality industries. The programmes will be delivered by any one of the Lifetime Certified Master Trainers or a Certified Licensed Instructor appointed by Edward de Bono Training Private Limited – Official Regional Centre.

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Kelly Chan
Phone: +852 2774 8552
Email: kellychan@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods