As public relations has matured as a discipline, practitioners are more recognized for their strategic roles. Not only is the practice strategic in itself – the management of relationships between an organization and all its stakeholders – but public relations also has a key communication role within other management operations. The range of skills and types of people that practitioners have to juggle daily create the most challenging and exciting working environment among many industries. This programme is designed to offer a comprehensive picture of the role of public relations for practitioners and beginners.
Information at a Glance
Medium of Instruction:Cantonese
Mode of Instruction:Face-to-face
Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.
Certificate Course on Public Relations