Marketing and Sales Practices are becoming increasingly challenging in recent years: economic recession, globalization, opening of the China market, the Financial Storm etc. Without high quality and effective implementation, simply having great ideas is no longer sufficient to guarantee business success. Effective marketing and sales operations are the critical success factors for business success in the 21st century.

This course aims to provide a practical guide to the many practical details in marketing that are critical in the execution of successful marketing and sales campaigns. Frontline marketer and salesperson will no doubt benefit from this programme and be able to cope with the changing environment.