Hong Kong has become a centre for meetings, seminars, exhibitions, trade fairs as well as various kinds of PR and marketing campaigns. Event and function planning and management has also become a complex issue that requires careful consideration and attention into detail. Most events would attract large number of people and coverage from the media, and professionals who are responsible for planning and managing these events and functions have to plan and manage with care.
Due to the complexity of this subject, a comprehensive certificate course would be necessary to provide training for the executives, public relations personnel in this area and those who are engaged in the planning and management of events and functions.
The certificate course aims at providing the fundamental knowledge in planning for events and functions, the application of resources in the ongoing management of these activities and the role of the supporting industries.