Certificate in Evaluation to Support Growth and Capacity Building: Leveraging Data Analytics

Certificate in Evaluation to Support Growth and Capacity Building: Leveraging Data Analytics


Hospitals, as a part of their population health strategies, want to develop tailored programmes to address social determinants that influence patient care outside a hospital or clinic. Public health 3.0 calls on public health agencies to develop a proactive community engagement strategy to tailor prevention practices to address the health needs of distinct population groups and improve their health behavior.

Addressing population health in today’s evolving technology landscape and growing consumerism needs to develop a coordinated communication and strategy using a number of actors outside either healthcare provider or public health ecosystem.

To support this effort, The Hong Kong Management Association Institute of Healthcare Management and Global Health Institute Academy, Mel and Enid Zuckerman College of Public Health, University of Arizona are jointly offering three distinct certificate programmes:

  1. Certificate in Leadership and Strategy for Population Health
  2. Certificate in Client and Patient Services Analysis, Design and Innovation
  3. Certificate in Evaluation to Support Growth and Capacity Building: Leveraging Data Analytics

Information at a Glance


Commencement Date:

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Tuition fee for Non-members:


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Course Structure

The goal of digital leadership is not only to explore the viability of new digital services to create and fulfill value to clients, but also to assess value-in-use, perceived by the client, for a potential redesign of these digital services. The traditional evaluation based on client engagement over time calls for an analysis of the impact of new digital services on key organizational performance indicators (KPI). The evolving technology landscape and changing value perceptions call for a dynamic evaluation of client engagement. This requires that organizations track the client care journey in real time so that digital services can be adapted quickly to tailor care to sustain value to clients. Data gathered in real time requires new tools to analyze both quantitative and qualitative data, which must be integrated with KPI to assess the scope of client adoption of digital services in delivering value. This certificate will discuss steps used to evaluate digital services to support organizational growth and capacity building by leveraging data analytics.

Programme Leader

Professor Mohan R Tanniru, PhD
Professor, Division of Public Health Practice and Translational Research, Mel and Enid Zuckerman College of Public Health, University of Arizona
Senior Investigator, Henry Ford Health System, Detroit, Michigan
Emeritus Professor of MIS at Oakland University, Michigan

Dr Mohan Tanniru is the Professor in the Division of Public Health Practice and Translational Research in the Mel and Enid Zuckerman College of Public Health, University of Arizona, Tucson/Phoenix and a Senior Investigator in the Global Health Initiative at Henry Ford Health System in Detroit, Michigan. He is also an Emeritus Professor of Management Information Systems (MIS) of Oakland University. Dr Tanniru was the former Dean of the School of Business and the founding director of Applied Technology of Business Programme at Oakland University, and the Department Head of MIS at University of Arizona. His research covers areas like knowledge/decision support, IT strategy and systems and service modeling and more recently in digital health and healthcare leadership and management.

Dr Tanniru has published over 90 research articles and his work has appeared in journals such as ISR, MIS Quarterly, Decision Sciences, DSS, JMIS, IEEE Transactions in Engineering Management, Expert Systems and Applications, Information and Management, CACM, as well as Health Policy and Technology, Journal of Patient Satisfaction, Journal of Healthcare Management and Journal of Healthcare Administration. He worked with several hospitals like Beaumont Health Systems, Ascension/Providence, Henry Ford Health System and St Joseph Mercy Health System/Trinity all in Michigan, and many major business organizations such as GM, Chrysler, Ford, Compuware, HP/EDS, Honeywell, Intel, SAP and Raytheon among others.

HKMA Institute of Healthcare Management

The HKMA Institute of Healthcare Management (HCM) was established in 2017 to offer world-class healthcare management programmes and to serve as a learned platform for healthcare professional development with a view to making significant contribution to advancing management excellence in the healthcare sector in Hong Kong and the Region. Through education and training, HCM nurtures human capital in the healthcare sector. HCM also provides a network for renowned scholars and experts to interact with the healthcare professionals and practitioners, as well as our fellows and members. In the process, best practices, state of the art knowledge and innovative ideas relevant to healthcare management sector are generated and promoted.


Tuesday 30 November; 7, 14, 21, December 2021


7:00pm – 10:00pm



HKMA Member: HK$3,000
Non-member: HK$3,300


Course Details

Ms Eva Lock
Phone: 3958 4800
Email: evalock@hkma.org.hk
Ms Cathy Lee
Phone: 2774 8527
Email: cathylee@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: 2774 8500 or 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods