AI-Ready HRBP+ Certification Programme
Overview
Develop the next generation of HR Business Partners for the Greater Bay Area
Practical. Strategic. AI-enabled.
Key Differentiators
- First GBA-Certified AI-Powered HRBP Qualification
Jointly endorsed by GDHR, Macau GBAHR, and HKMA — the only tri-region HRBP credential in the market. - Only Programme with Tri-Region Panel Assessment
Final project reviewed by seasoned practitioners from Guangzhou, Hong Kong, and Macau. - Only Programme Built for AI x HRBP
Every module incorporates practical AI usage that strengthens HR thinking and execution. - Only Programme Reflecting True GBA HR Practice
Covers compliance, culture, business norms, and talent practices across CN / HK / MO. - Regional Faculty Board
Cross-border, practice-led, grounded in real business challenges across the Greater Bay Area.
Programme Overview
HR is undergoing a fundamental shift. Organisations now expect HR partners who can think strategically, communicate with clarity, analyse data confidently, and use AI to enhance decisions and outcomes.
The AI-Ready HRBP+ Certification Programme is the first cross-border HRBP qualification recognised across Guangdong, Hong Kong, and Macau, equipping participants with:
- A modern strategic HRBP mindset
- Cross-border HR competence across the GBA
- AI-enhanced execution across the entire employee lifecycle
The programme includes 10 modules across
- Foundations for the GBA-Ready HRBP
- AI-Driven HRBP Impact Across the Employee Experience
- GBA Joint Panel Evaluation & Certification
Program Structure for PART B - AI-Driven HRBP Impact Across the Employee Experience (6 Modules)
Strengthen HRBP capability from attraction to retention by applying AI to real HR challenges throughout the talent journey
B1. Employer Brand, Culture & Employee Promise
Shape a compelling employee experience that attracts, engages, and retains talent.
B2. Talent Acquisition & Internal Mobility
Win the talent game by partnering with leaders to clarify capability needs and strengthen hiring quality through AI-driven screening, interviewing, and selection. confidence in hiring
B3. Performance, Capability Growth & Coaching
Drive continuous improvement and engagement through meaningful development and feedback.
B4. Compensation, Recognition & Retention
Reimagine how rewards and appreciation drive fairness, motivation, and long-term retention.
B5. Career Futures, Succession & Alumni
Shape long-term talent strategies by preparing people for future roles and sustaining lifelong connections.
B6. Workforce Shifts & New Realities
Navigate modern workforce trends with clarity, empathy, and organisational intelligence.
Who Should Attend
- HR Generalists, HR Managers, HR Officers preparing for HRBP roles
- Specialists in TA, L&D, ER, Compensation, or HR Transformation
- Business leaders or HR professionals working across CN/HK/MO
- No prior AI or technical background required
Programme Faculty – GBA Practitioner Board
| Daryl Choy | — Program Director: Author of Experience Wave and HKMA Examiner specialising in AI application, experience design, and HRBP capability building. |
| Donald Li | — Guangdong HR Management Association (GDHR): Provides GBA-wide HR standards insight and authoritative understanding of mainland HR practices. |
| Erik Lai | — Co-Founder, Actprof: Talent development consultant focused on organisational capability and learning excellence. |
| Irene Cheung | — HR & Administration Director: Experienced leader in employee relations, compliance, and Mainland–Hong Kong HR operations. |
| Louisa Kuoc | — Macau GBAHR Association: Senior HR leader with extensive experience across Macau and Greater Bay Area operations, specialising in talent development, retention, and cross-border labour relations. |
| Professor Randy Chiu | — Hong Kong Baptist University: Renowned scholar in leadership, talent management, and organisational excellence. |
| Sindy Lin | — Senior HR Executive: Cross-border HR leader with extensive experience in China’s AI and technology sectors. |
| Jacinta Ho | — Macau Greater Bay Area HR Association: Represents Macau’s HR community with deep knowledge of local industry practices, specialising in cross-border talent acquisition, talent development, and employer branding. |
| Kelvin Ng | — Principal Consultant, Frame Training: Expert in leadership development, team performance, and organisational learning. |
| Wilson Chu | — Partner, HMI Consulting: Specialist in performance management, compensation design, and rewards strategy. |
Information at a Glance
Code:
CBI-A0224-2026-1-FCommencement Date:
Tuition fee for Members:
HK$7,600Tuition fee for Non-members:
HK$7,800Medium of Instruction:
CantoneseMode of Instruction:
Face-to-faceEnquiry
Course Details
| Ms Cindy Chan | |
| Phone: | 2774 8510 |
| Email: | cindychan@hkma.org.hk.hk |
General Enquiry / Course Enrolment / Membership Information
| Phone: | 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
| Email: | hkma@hkma.org.hk |
| WhatsApp: | 9149 0408 |