Executive Certificate in Employee Experience Management

Executive Certificate in Employee Experience Management


Attracting and Onboarding Talents

  • Recruitment
  • Compelling Employer Brand
  • Effective Onboarding Process

Enhancing Employee Engagement through Recognition and Celebrating Success

  • Recognition Programs
  • Roles and Responsibilities of Stakeholders in Shaping the Employee Experience

Designing Learning and Development Programs

  • Competency Matrix
  • Training Needs Analysis
  • Corporate University

Performance Appraisal System

  • Design and deploy Performance Appraisal System
  • Ongoing Feedback and Coaching

Managing Change, Crisis and Employee Transitions

  • Proactive Strategies for Effective Change Management
  • Crisis Preparedness and Response Strategies
  • Employee Transitions with Empathy and Compassion

Continuous Improvement in Employee Experience

  • Employee Survey
  • Use Data Driven Insights for Driving Continuous Improvement
  • Ways to maximize the Impact and Results with Limited Budget and Resources

Course Objectives / Learning Outcomes

After the completion of the programme, the Target Learners are able to know how to create a positive and engaging work environment for employees. This programme focuses on understanding the various facets of employee experience, including Human Resources Strategies and Planning, Reward Management, Talent Management, and Employer Branding. Participants will know the best practices, case studies, and practical strategies to enhance employee satisfaction, motivation, and overall organizational performance. Through a combination of theoretical knowledge, real-world applications, and interactive learning experiences.

Profile of Instructors

  1. Eliza Ng

    Eliza is an accomplished HR professional with over 30 years of experience in senior executive roles across various organizations. She holds a Master’s Degree in Human Resources Development and Training, demonstrating her commitment to professional growth. Eliza is well respected in the HR community and has contributed significantly through her involvement in professional organizations. She serves as a member of the Hong Kong Management Association’s People Development Management Committee and is a Board of Examiner for the HKMA Award for Excellence in Training and Development. She is also actively involved in promoting women’s leadership and advancing workforce development through her roles in the Chamber’s Women Executives Club and the Manpower Committee.

    Additionally, Eliza is committed to environmental, social, and governance issues as a member of the HKIHRM’s ESG Committee. Her exceptional leadership skills have been recognized with awards such as “The Most Popular Business Leaders of the month” and “Best of the Best HR STAR of the Year.” Eliza’s industry-related activities include serving as an Examination Moderator and a judge for various HR awards, further promoting industry standards and practices.

  2. Kenneth Wai

    Kenneth is a well experienced and respected veteran of the hospitality industry, with over 38 years of expertise. He has a professional qualification in Hospitality Management and a Master’s Degree in Human Resources Management. In his most recent role as Assistant Vice President – Human Resources for the Shangri-La Group, he played a crucial role in HR governance and acted as an HR Business Partner for senior managers in the group.

    Throughout his career, Kenneth has excelled in developing people culture, ensuring compliance, implementing HR frameworks, and driving employee engagement strategies. He is passionate about talent development and providing exceptional guest experiences. He is also committed to sharing his expertise for the industry’s long-term success.

    Kenneth has made significant contributions to the field through his involvement in committees and organizations. He has served on the Human Resources Development Committee of the Hong Kong Management Association and the Board of Examiners for the HKMA Award for Excellence in Training and Development.

  3. Ivy Leung

    Ivy started her career in hotel, petrochemical company, and public media organization as an in-house trainer focusing on management and customer service training. She is a highly experienced human resources and total quality management professional with 30 years of experience in the field. She has worked across various industries and has a proven track record of spearheading the development and deployment of company vision, creating a communicative culture, and caring workplace in alignment with people and culture strategies. Ivy holds a Degree in Hotel Management and a Master Degree in Training.

    Ivy has held various leadership positions throughout her career, including as Global Chief Intellectual Capital Officer at Chow Tai Fook Jewellery Group, Head of Human Resources and Administration at Octopus Holdings Limited, and Pre-opening team & Director of Intellectual Capital and Quality at Langham Place Hotel, Hong Kong. In these roles, she advised and assisted executive directors and boards to foster business sustainability and organizational transformation, developed and deployed total quality management system, revamped employee experience journey, reviewed and revamped the compensation and benefits system, developed and deployed competency model and leadership development programmes, revamped performance appraisal systems, and managed succession planning system.

Early Bird Discount

Deadline for Discount

Information at a Glance



Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:



Course Details

Ms Lydia Lam
Phone: 2774 8552
Email: lydialam@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: 2774 8500 or 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods