This course is meant to sharpen your “marketing sense” – to see the reality, to think, and to act the way a professional marketer sees and capitalizes on opportunities. It will help you increase your understanding of effective marketing strategy by adding core marketing concepts and techniques to your toolkit and help you integrate a marketing orientation into your thinking and responsibilities.
Information at a Glance
Tuition fee for Members:HK$3,300
Tuition fee for Non-members:HK$3,600
Medium of Instruction:English
Mode of Instruction:Face-to-face / Online
Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.