Overview
Marketing, in essence, is about creating and delivering a synergy of the “best” products and service experiences through a profitable process that validate the brand’s promise and identity. It is supported with brand communication that establishes a positive brand image in consumers’ minds.
This course is meant to sharpen your “marketing sense” – to see the reality, to think, and to act the way a professional marketer sees and capitalizes on opportunities. It will help you increase your understanding of effective marketing strategy by adding core marketing concepts and techniques to your toolkit and help you integrate a marketing orientation into your thinking and responsibilities. What’s more, this course is highly interactive and you are welcome to bring along any marketing issues for discussion and shared learning.
Information at a Glance
Code:
CF-80160-2021-2-LCommencement Date:
Tuition fee for Members:
HK$3,300Tuition fee for Non-members:
HK$3,600Medium of Instruction:
CantoneseMode of Instruction:
Face-to-faceEnquiry
Course Details
Ms Christine Choy | |
Phone: | 2774 8517 |
Email: | christinechoy@hkma.org.hk |
General Enquiry / Course Enrolment / Membership Information
Phone: | 2774 8500 or 2774 8501 |
Email: | hkma@hkma.org.hk |
Fax: | 2365 1000 |