Executive Certificate in Marketing for Non Marketing Managers

Executive Certificate in Marketing for Non Marketing Managers


Marketing, in essence, is about creating and delivering a synergy of the “best” products and service experiences through a profitable process that validate the brand’s promise and identity. It is supported with brand communication that establishes a positive brand image in consumers’ minds.

This course is meant to sharpen your “marketing sense” – to see the reality, to think, and to act the way a professional marketer sees and capitalizes on opportunities. It will help you increase your understanding of effective marketing strategy by adding core marketing concepts and techniques to your toolkit and help you integrate a marketing orientation into your thinking and responsibilities. What’s more, this course is highly interactive and you are welcome to bring along any marketing issues for discussion and shared learning.

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Christine Choy
Phone: +852 2774 8517
Email: christinechoy@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods