EC-80141-2020-1-F – The Hong Kong Management Association
Executive Certificate Course on Digital Marketing

Executive Certificate Course on Digital Marketing

簡介

The digital marketing landscape is moving faster than ever before, and it changes the way people live and interact with each other and in business. The rapid growth of digital marketing is a direct consequence of the global phenomenon that is the Internet, with its effectiveness in generating brand awareness and sales revenue, with affordable cost, accurate targeting and thorough reporting.

Throughout this course, participants can get a thorough understanding of digital marketing and advertising solutions. They can learn the features, benefits, strategies, know-how and market trends of website management, e-commerce, group buy, display advertising, search engine marketing, mobile marketing and social media, with real life applications and business cases. Participants can also learn how to use these digital marketing and advertising solutions to develop an effective and engaging online presence. Thereafter, you can start to apply your knowledge for developing digital marketing strategies and implementing campaigns.

資訊一覽

開課日期:

February 24, 2020

會員學費:

HK$3,000

非會員學費:

HK$3,300

教學語言:

廣東話
課程小冊子

查詢

課程資料

陳小姐
電話: 2774 8569
電郵: details.cdp@hkma.org.hk

一般查詢/課程報名/會員資訊

電話: 2774 8500 或 2774 8501
電郵: hkma@hkma.org.hk
傳真: 2365 1000