The digital marketing landscape is moving faster than ever before, and it changes the way people live and interact with each other and in business. The rapid growth of digital marketing is a direct consequence of the global phenomenon that is the Internet, with its effectiveness in generating brand awareness and sales revenue, with affordable cost, accurate targeting and thorough reporting.
Throughout this course, participants can get a thorough understanding of digital marketing and advertising solutions. They can learn the features, benefits, strategies, know-how and market trends of website management, e-commerce, group buy, display advertising, search engine marketing, mobile marketing and social media, with real life applications and business cases. Participants can also learn how to use these digital marketing and advertising solutions to develop an effective and engaging online presence. Thereafter, you can start to apply your knowledge for developing digital marketing strategies and implementing campaigns.
Information at a Glance
Tuition fee for Members:HK$3,300
Tuition fee for Non-members:HK$3,600
Medium of Instruction:Cantonese
Mode of Instruction:Face-to-face / Online
Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.