Executive Certificate in Digital Marketing

Executive Certificate in Digital Marketing

Overview

The digital marketing landscape is moving faster than ever before, and it changes the way people live and interact with each other and in business. The rapid growth of digital marketing is a direct consequence of the global phenomenon that is the Internet, with its effectiveness in generating brand awareness and sales revenue, with affordable cost, accurate targeting and thorough reporting.

Throughout this course, participants can get a thorough understanding of digital marketing and advertising solutions. They can learn the features, benefits, strategies, know-how and market trends of website management, e-commerce, group buy, display advertising, search engine marketing, mobile marketing and social media, with real life applications and business cases. Participants can also learn how to use these digital marketing and advertising solutions to develop an effective and engaging online presence. Thereafter, you can start to apply your knowledge for developing digital marketing strategies and implementing campaigns.

Information at a Glance

Code:

Commencement Date:

Tuition fee for Members:

HKD$3,300

Tuition fee for Non-members:

HKD$3,600

Medium of Instruction:

Cantonese

Mode of Instruction:

Face-to-face / Online

Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.

Brochure

Enquiry

Course Details

Ms Shirley Chan
Phone: 2774 8569
Email: details.cdp@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: 2774 8500 or 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods