The course showcases several machine learning techniques to solve common marketing problems, including web data scraping, customer segmentation, purchase pattern analysis, trend detection, text data analysis and sentiment detection. We will use Python programming language and its powerful machine learning libraries such as Scikit-learn. The course covers Python programming, machine learning libraries, and later on leverages Python programming knowledge to solve machine learning problems in marketing.
The course focuses on both theory and hands-on practical work. Full Python source codes are provided for all examples given. At the end of the course, participants are expected to use Python snippets to solve machine learning problems in marketing.
Information at a Glance
Tuition fee for Members:HK$3,600
Tuition fee for Non-members:HK$3,900
Medium of Instruction:Cantonese
Mode of Instruction:Face-to-face / Online
Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.