The course showcases several machine learning techniques to solve common marketing problems, including web data scraping, customer segmentation, purchase pattern analysis, trend detection, text data analysis and sentiment detection. We will use Python programming language and its powerful machine learning libraries such as Scikit-learn. The course covers Python programming, machine learning libraries, and later on leverages Python programming knowledge to solve machine learning problems in marketing.
Talent Development Fund
60th Anniversary Talent Development Fund: Now open for application. Successful applicant will be awarded $2,000. (Applicants must meet the requirements of the scheme. Only new application of the programmes are accepted and students are not allowed to apply fund for programmes which are currently enrolled.)
Information at a Glance
Tuition fee for Members:HK$3,600
Tuition fee for Non-members:HK$3,900
Medium of Instruction:Cantonese
Mode of Instruction:Face-to-face / Online
Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.