Overview
The course showcases several machine learning techniques to solve common marketing problems, including web data scraping, customer segmentation, purchase pattern analysis, trend detection, text data analysis and sentiment detection. We will use Python programming language and its powerful machine learning libraries such as Scikit-learn. The course covers Python programming, machine learning libraries, and later on leverages Python programming knowledge to solve machine learning problems in marketing.
The course focuses on both theory and hands-on practical work. Full Python source codes are provided for all examples given. At the end of the course, participants are expected to use Python snippets to solve machine learning problems in marketing.
Information at a Glance
Code:
EC-80159-2021-4-LCommencement Date:
Tuition fee for Members:
HK$3,600Tuition fee for Non-members:
HK$3,900Medium of Instruction:
CantoneseMode of Instruction:
Face-to-face / OnlineEnquiry
Course Details
Ms Shirley Chan | |
Phone: | 2774 8569 |
Email: | details.cdp@hkma.org.hk |
General Enquiry / Course Enrolment / Membership Information
Phone: | 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
Email: | hkma@hkma.org.hk |
Fax: | 2365 1000 |