Executive Certificate in AI for Marketing

The course showcases several machine learning techniques to solve common marketing problems, including web data scraping, customer segmentation, purchase pattern analysis, trend detection, text data analysis and sentiment detection. We will use Python programming language and its powerful machine learning libraries such as Scikit-learn. The course covers Python programming, machine learning libraries, and later on leverages Python programming knowledge to solve machine learning problems in marketing.

The course focuses on both theory and hands-on practical work. Full Python source codes are provided for all examples given. At the end of the course, participants are expected to use Python snippets to solve machine learning problems in marketing.