Distance-Learning Certificate Course on Marketing Operations - Strategic Marketing Skills at Operational Level
Overview
Due to the rapid changes that are taking place in the marketing sector in Hong Kong, new marketing skills at the operational level are in heavy demand. Reconciliation between service quality, the entire TQM approach and the execution of marketing programmes must be in place or else the whole practice will fail and result in customer dissatisfaction.
From generation of big marketing ideas to launching of a new product; from writing a proper marketing plan to the execution of a marketing communications program; from team building to project management; from sales training to the practical use of IT & TQM, this course will lead you to smoother operations everyday.
Information at a Glance
Code:
Commencement Date:
Tuition fee for Members:
HK$1,050Tuition fee for Non-members:
HK$1,150Medium of Instruction:
EnglishMode of Instruction:
Distance Learning & Self-studyDue to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.
Enquiry
Course Details
| Mr Danny Lai | |
| Phone: | +852 2774 8586 |
| Email: | dannylai@hkma.org.hk |
General Enquiry / Course Enrolment / Membership Information
| Phone: | +852 2774 8500 or +852 2774 8501 |
| Email: | hkma@hkma.org.hk |
| Fax: | 2365 1000 |