Distance-Learning Certificate Course on Marketing Operations - Strategic Marketing Skills at Operational Level

Distance-Learning Certificate Course on Marketing Operations - Strategic Marketing Skills at Operational Level

Overview

Due to the rapid changes that are taking place in the marketing sector in Hong Kong, new marketing skills at the operational level are in heavy demand. Reconciliation between service quality, the entire TQM approach and the execution of marketing programmes must be in place or else the whole practice will fail and result in customer dissatisfaction.

From generation of big marketing ideas to launching of a new product; from writing a proper marketing plan to the execution of a marketing communications program; from team building to project management; from sales training to the practical use of IT & TQM, this course will lead you to smoother operations everyday.

Information at a Glance

Code:

Commencement Date:

Tuition fee for Members:

HK$1,050

Tuition fee for Non-members:

HK$1,150

Medium of Instruction:

English

Mode of Instruction:

Distance Learning & Self-study

Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.

Brochure

Enquiry

Course Details

Mr Danny Lai
Phone: +852 2774 8586
Email: dannylai@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods