Distance-Learning Certificate Course on Marketing Operations - Strategic Marketing Skills at Operational Level

Due to the rapid changes that are taking place in the marketing sector in Hong Kong, new marketing skills at the operational level are in heavy demand. Reconciliation between service quality, the entire TQM approach and the execution of marketing programmes must be in place or else the whole practice will fail and result in customer dissatisfaction.

From generation of big marketing ideas to launching of a new product; from writing a proper marketing plan to the execution of a marketing communications program; from team building to project management; from sales training to the practical use of IT & TQM, this course will lead you to smoother operations everyday.