Learn how to develop an effective marketing strategy for your organization and gain clear insight into the complexities of planning, strategic management and reporting. Understand the concept of conversion funnel, user journey, performance marketing.

This workshop is designed to enable you to develop an appreciation of the role of marketing and the management of marketing functions in the modern organization. The workshop will focus on what being “market oriented” means, in practice, to organizations operating in public sectors.

This workshop helps to understand the challenges of marketing management in service industries: analyzing marketing environments; evaluating strategic alternatives and designing and implementing marketing programmes involving decisions about services and promotion.