Storytelling is the art of telling a story that will engage listeners, by connecting facts and emotions. In workplace, we could use it during our presentation to make our message memorable to the audience. Whether you’re making a sales pitch, sharing case studies, presenting financial data, implementing an IT system, or orienting a group of new hires, you could add in stories. Every story has a message and follows certain structure with key elements. By painting a picture in your audience’s mind and making them feel what you are presenting, you will become a more effective presenter.