Webinar on Design Thinking & Innovation: A New Perspective

Webinar on Design Thinking & Innovation: A New Perspective



Upon the completion of the programme, participants will be able to:

  • Understand design thinking and how it is used
  • Develop a mindset which understands problems from multi perspectives
  • Learn how to reframe problems and situations based on holistic thinking
  • Learn how to make yourself more fully creative
  • Increase ability to prioritize and focus on the essentials of issues
  • Improve problem-solving & decision-making skills
  • Enhance ability to find links between things, people and situations and to acquire a more holistic vision

Designed for

Executives, managers, decision makers, entrepreneurs and professionals

Date & Time

Tuesday, 5 October 2021
9:00 am – 5:00 pm

Delivery Mode

The webinar will be delivered via Zoom.


  • Relationship between Design Thinking, Creativity and Innovation
  • Understanding creativity’s 2 essential dimensions
  • Understanding and restructuring the problem/situation
  • Simplification exercises, holistic thinking
  • Assumptions as they apply to design thinking
  • Problem solving, exercises
  • Understanding the aspects of user experiences
  • Balancing contradictions, essential key in innovative thinking
  • 100 to 1 Brainstorming technique and idea generation
  • How the highly creative people use suspended judgment
  • Mini case study
  • Developing a collaborative style of work for teams

Programme Leader

Professor Arthur Gogatz is from New York City. His background is a blend of the fine and performing arts and business. He is a former New York art director, account executive, creative ndirector and vice president. Arthur has thirty years of university teaching experience with 80% of that at the Graduate level (MBA) and is a highly sought-after trainer, consultant and coach. Arthur has taught in 23 different countries worldwide and lectured at 44 different institutions. He has visited over 100 countries and speaks several languages fluently. He has lived in North America, South America, Europe and Asia. He has written three books on innovation. The most widely read, Business Creativity, Breaking the Invisible Barriers, published by Palgrave/Macmillan has been translated into Russian and Chinese.

Information at a Glance



Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:



Course Details

Mr Kenny Chu
Phone: 2774 8594
Email: kennychu@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: 2774 8500 or 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods