Seminar on How to be Assertive - Communicating Assertively

Seminar on How to be Assertive - Communicating Assertively


Being assertive is not the same as being aggressive. How to be assertive is one of the most important interpersonal skills anyone can have. It allows one to be treated as an individual and with respect, and at the same time get things done without having to resort to coercion or be submissive, responding like a victim. Assertiveness does not necessarily mean you must say no. It does not mean you must always have your way. It is a positive way of interacting, actively listening to mutual needs, stating situation in an objective manner, expressing your feelings and requirements, helping the other party understand the consequences, so that a decision can be reached in a manner that is beneficial to both parties. It is about stating your own needs and wants without aggression.

Effective assertive skills reduce tension, minimise conflicts and improve productivity because communication among team members can be more open, direct and focused on issues, without having to rely on ploys to achieve hidden agenda.

Date & Time

Wednesday, 1 December 2021
9:00 am – 5:00 pm


The Hong Kong Management Association,
14/F Fairmont House
8 Cotton Tree Drive
Central, Hong Kong

Medium of Instruction

English, which, depending on the needs of participants, may be supplemented with Cantonese or Mandarin


  1. Assertiveness
  2. Guidelines to Develop Assertiveness
  3. Apply Assertive Skills and Techniques
  4. A Case Study

Workshop Leader

Ms Weelan Ho is the Principal and Director of PGA Consulting Limited (HK) and the Director of Ascent Global Service Pty Limited (Australia). She has significant experience in helping companies create value and improve bottom-line results through Strategy Development, Operations & Sales Improvement, Service Excellence and Organization Cultural Change Programs etc., just to name a few. The clients she has worked with are multinationals, public listed companies, family-owned enterprises and SME across Asia Pacific in multiple industries as well as with the public sector.

Early Bird Discount

Deadline for Discount:

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:

English & Chinese

Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Louise Wan
Phone: +852 2774 8540

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Fax: 2365 1000

Payment Methods