SG-A6826-2020-2-F – The Hong Kong Management Association
Persuasion Skills - How to Connect and Persuade

Persuasion Skills - How to Connect and Persuade



Socrates persuades through dialogues, asking questions for people to ultimately buy-in and be persuaded. The technique implies certain understanding and connection they both share – to put it simply, it means it strikes a chord.

To be persuaded requires:

  • Understanding the issue in question?
  • What are the underlying causes of the issue?
  • What are the implications?
  • What actions can be taken to address the central issue?
  • What is the outcome?

People are more likely to be persuaded when there is logic and facts to support the argument. While facts, data and logic are essential, they in themselves are not sufficient. The persuader has to be seen as credible with integrity and he/she has strong conviction and believes in his/her arguments. Also there is a sense of urgency in taking actions and getting results.

The three elements of facts, conviction and credibility, and a sense of urgency, must be integrated in order for persuasion to succeed.


At the end of the workshop, participants will be able to:

  • Apply the framework for persuading people
  • Structure persuasive argument in a way that strike a chord with the listener(s)
  • Relate, connect and get people to buy in

Designed For

  • Managers and Staff positions
  • Supervisors, Executives, Technical Staff s
  • Anyone interested in self-development

Early Bird Discount

Deadline for Discount:

18 August, 2020

Information at a Glance

Commencement Date:

18 September, 2020

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:



Course Details

Ms Winnie Co
Phone: +852 2774 8594

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Fax: 2365 1000

Payment Methods