Persuasion Skills - How to Connect and Persuade

Persuasion Skills - How to Connect and Persuade


Socrates persuades through dialogues, asking questions for people to ultimately buy-in and be persuaded. The technique implies certain understanding and connection they both share – to put it simply, it means it strikes a chord.

Date & Time

Monday, 13 September 2021
9:00 am – 5:00 pm


The Hong Kong Management Association,
14/F Fairmont House,
8 Cotton Tree Drive,
Central, Hong Kong

Medium of Instruction

English, which, depending on the needs of participants, may be supplemented with Cantonese or Mandarin


How to Connect and Persuade

  • Use of Verbal Language and Body Language
  • A Framework for Persuasion
  • Identify the Key Central Issue
  • Use Data, Facts, Logic and Research Findings to Lend Credibility
  • Structure Persuasive Arguments
  • Demonstrate Conviction and Persuade through Emotion
  • The Sense of Urgency Dictates Actions
  • An Overview and Reinforcement on Applying Persuasion Skills

Skills Practice

  • A Checklist for Evaluating
  • Co-Participant and Program Instructor Feedback

Workshop Leader

Ms Weelan Ho is the Principal and Director of PGA Consulting Limited (HK) and the Director of Ascent Global Service Pty Limited (Australia). She has significant experience in helping companies create value and improve bottom-line results through Strategy Development, Operations & Sales Improvement, Service Excellence and Organization Cultural Change Programs etc., just to name a few. The clients she has worked with are multinationals, public listed companies, family-owned enterprises and SME across Asia Pacific in multiple industries as well as with the public sector.

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:

English & Chinese

Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Louise Wan
Phone: +852 2774 8540

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Fax: 2365 1000

Payment Methods