To influence is not the same as to manipulate. To influence is to market your ideas and get people to ‘buy-in’ to those ideas through persuasions. This requires you to understand the underlying motivation, priorities and hot buttons of your target (i.e. the people you want to influence). Influencing is a process. It requires having a strategy and tactics so that in presenting our ideas or proposals, we are able to make an emotional connection in a manner and pace that the target can accept. Decisions can be fact or emotion based. The most important aspects of influencing are to listen, seek to understand and to speak from a listener’s perspective.
Develop advocates of your thinking, for they can help you to persuade others. Power also plays a role in influencing, but power should never be used to influence others in a way that is unethical. This workshop aims to help participants understand the process, framework and techniques of influencing skills so that they can better interact with people.
Information at a Glance
Tuition fee for Members:HK$2,780
Tuition fee for Non-members:HK$2,980
Medium of Instruction:English
Mode of Instruction:Online
Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.