Edward de Bono's Programmes - Lateral Thinking™ - Creativity in Action

This programme helps you and everyone in your organisation to generate innovative solutions to meet the demand of today’s business environment. You will learn how to focus your creative energy and turn problems into opportunities. You will also learn how to expand your vision and overcome problems with more and better ideas to get immediate results.

This programme is the culmination of all Dr de Bono’s work. It brings together his experience and his key concepts in a unique package, an easy-to-learn, easy-to-use, practical approach to creative thinking that has proved successful around the world.

• The Need for Creative Thinking
• the limits of logical and critical thinking and brainstorming
• why creativity is a learnable set of skills
• Lateral Thinking Techniques
• Focus : when and how to change your focus and improve creative efforts
• Concept Triangle : how to use concepts as a breeding ground for new ideas
• Challenge : breaking free from the limits of accepted ways of operating
• Random Entry : using unconnected input to open new lines of thinking