Edward de Bono's Programmes - The Power of Perception™: Tools To Enhance Perceptual Insights

Edward de Bono's Programmes - The Power of Perception™: Tools To Enhance Perceptual Insights


The Power of Perception™ (POP™) is a unique method that uses 10 simple tools to sharpen perception and produce focused thinking, quick problem solving and good decisions in a more comprehensive, effective and efficient way consistently.

The way we see the world, our perception of it, determines the decisions we make and what we do. Perception is probably the most important part of our thinking. Unfortunately, most mistakes in thinking are mistakes in perception.

The tools learned during the seminar will make your performance and thinking more deliberate, more structured, more organised and more effective. They are designed to be simple and usable. “Powerful simplicity” is the key characteristic of POP™.

Date & Time

Friday, 10 September 2021
9:00 am – 4:30 pm


Online via ZOOM


At the end of the seminar, participants will have learned to:

  • utilise a powerful framework for defining situations, making decisions and taking action
  • avoid impulsive behaviour and snap judgments
  • see countless alternatives where others see only difficulties and confusion
  • consider consequences before taking action
  • avoid drifting and target thinking where it is most needed
  • improve thinking quality dramatically
  • think critically and independently through the application of different perceptual frames

The POP™ programme will enable individuals and teams to have a broad and inclusive viewpoint.
The tools create a framework for you and your team members to define a situation, extract value and design an outcome confidently.

“What Edward de Bono is doing to teach people how to think may be the most important thing going on in the world today.”

George Gallup

“You’d do no better than to attend one of creativity guru Edward de Bono’s seminars; invest heavily in using such techniques to solve all problems.”

Tom Peters

Workshop Leader

Overseeing the promotion and conduct of Dr. Edward de Bono’s Thinking Methods in the ASEAN region including Hong Kong SAR, Macau SAR, Nepal, Sri Lanka and Taiwan, Sir Dr Peter Low and Mrs Linda Low were the first two of only 4 persons in the world to be awarded the status of Lifetime Certified Master Trainer by Dr de Bono in January 2002. They have conducted more than 2,500 seminars for executives from major corporations and businesses and government agencies. Their clients include Senior Medical Consultants who practice under the aegis of the Hong Kong Hospital Authority, engineers who work for the MTR (Hong Kong) and the MRT (Singapore), China Light and Power, architects who work for the Housing Development Board (Singapore), senior executives and CEOs from reputable organisations such as the Hong Kong Jockey Club, Daimler Chrysler, BNP Paribas, J.P. Morgan and other giants in the finance, pharmaceutical, manufacturing and hospitality industries. The programmes will be delivered by any one of the Lifetime Certified Master Trainers or a Certified Licensed Instructor appointed by Edward de Bono Training Private Limited – Official Regional Centre.

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:


Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Kelly Chan
Phone: +852 2774 8552
Email: kellychan@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods