WorkPlace Big Five Profile Certification - Talent Development Management Focused on the Five-Factor Model of Personality

WorkPlace Big Five Profile Certification - Talent Development Management Focused on the Five-Factor Model of Personality


This is a certification program approved and recognized by the Paradigm Personality Labs. It enables you to join an elite group of human resource and organizational development managers, consultants, and educators who use Big Five personality research, and build expertise that you can use to lead your organization confidently into the future.

Date & Time

Wednesday & Thursday
15 & 16 December 2021
9:00 am – 5:00 pm


The Hong Kong Management Association,
1-6/F First Commercial Building
33-35 Leighton Road, Causeway Bay,
Hong Kong

Workshop Highlights

Want to help optimize and engage employees at work?
Gain insight into your own personality drivers and motivations?
Develop a consulting practice helping employers maximize their human resources investment?

Attend this certification program:

  • Become certified to use the WorkPlace Big Five Profile™ and/or SchoolPlace Big Five Profile™;
  • Gain insight into your personal assessment results;
  • Participate in classroom discussion, activities, and exercises including practical case studies and performance applications;
  • Practice relating the assessments to leadership development, team effectiveness, career planning, coaching, job selection, 360° performance assessment and selling and influencing through specialized consultant reports;
  • Explore the WorkPlace and SchoolPlace as the optimal standards for assessments, current research on personality and coaching leaders, guiding careers and building teams;
  • Adopt the Paradigm Personality Labs’ code of ethics and apply it to working with clients.

Benefits of using the WorkPlace Big Five Profile™ Certification

  • Reduce Attrition
  • Increase Productivity
  • Improve Communication
  • Increase Sales
  • Increase Associate Satisfaction
  • Effectively Use Training Dollars

Who Should Attend

For human resource and organization development practitioners who are responsible for the people and talent selection and development function in their organizations.

Online / Hybrid Course Delivery
To cater for different organizations’ training needs, this workshop can be delivered via Online / Hybrid mode which combines in-class instruction and activities with flexible, guided online learning. For details, please contact Ms Louise Wan 2774 8540 (

Workshop Leader

George Quek is an accomplished consultant, coach and facilitator who works with senior leaders like CEOs, VPs and GMs and their teams to improve their individual and organizational leadership and management performance. He has trained, coached and consulted for more than 3,000 executives and leaders from over 100 organizations throughout the Asia Pacific in the last 5 years. Prior to that, he had extensive senior leadership experience with Fortune 500 and regional multinational corporations. Recognized as an authority on Structured Mentoring in Asia, George has helped implement mentoring initiatives for more than 15 organizations in the last 2 years. He is the partner in Asia of Clutterbuck Associates, whose founder Professor David Clutterbuck is the world’s leading authority on mentoring. George regularly conducts workshops on Structured Mentoring with the Singapore Institute of Management, Hong Kong Management Association and Thailand Management Association.

George is an adjunct faculty with the Center for Creative Leadership where he coaches and facilitates international senior executives on leadership and personal development. He was part of the faculty panel for the center’s inaugural Advanced Global Leadership program. In addition, he is part of an elite group of coaches specially selected by McKinsey & Company to work with its partners. George is also the founding director of DistincTions Asia, a boutique consulting firm with offices in Singapore, Hong Kong and Thailand.

George earned both a Bachelor and Master in Business Administration from the University of Texas at Austin. He qualifies with a Certificate in Corporate Coaching from Corporate Coach U, USA. George is a certified behavioural consultant and a master certifier for DISC as well as an accredited MBTI and FIRO-B administrator and practitioner. He is also certified in Center for Creative Leadership’s suite of 360 assessment tools like Benchmarks as well as Conflict Dynamics Profile and WorkPlace Big Five ProFile. For innovation, George is a certified trainer in “KnowBrainer”, an innovation tool and process programme from USA.

Information at a Glance


Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:


Mode of Instruction:

Face-to-face / Online

Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.



Course Details

Ms Kelly Chan
Phone: +852 2774 8552

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Fax: 2365 1000

Payment Methods