Certificate Course on Public Relations Writing

Certificate Course on Public Relations Writing

Overview

Professionals these days have rapidly evolving roles whether they are working in-house for corporations or consultancy firms. The traditional perception of seeing them as mere mediators and coordinators has collapsed. Public relations professionals are now recruited as strategists and tacticians, marketing communications specialists, relationship architects, cyberspace visionaries and image/brand consultants. However, the requirement of possessing good writing skills and a creative mind to achieve effective communication results has never changed. The main objective of the programme is to explore a spectrum of writings required by both in-house and agency business executives. Other than looking into approaches for public relations writings, the programme will include group discussion and presentation sessions, case studies and problem solving exercises. The programme is designed to be of aid to business executives. It serves as an introduction to different kinds of public relations writing.

Information at a Glance

Commencement Date:

Tuition fee:

HK$3,600

Medium of Instruction:

Cantonese

Mode of Instruction:

Face-to-face

Due to current COVID-19 situation, the mode of instruction might be changed from face-to-face to online teaching if necessary in the event that face-to-face classes cannot be held. The Association will contact the students concerned with details of such arrangements as necessary.

Brochure

Enquiry

Course Details

Ms Candy Ho
Phone: +852 2774 8554
Email: details.cdp@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: +852 2774 8500 or +852 2774 8501
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods