AI-Powered Design Sprint Training Program

A Design Sprint is a streamlined innovation process specifically developed to tackle business challenges and enhance user experiences efficiently. Leading innovative companies, including 3M, Airbnb, HSBC, Prudential, H&M, and Samsung, have successfully implemented Design Sprint to enhance their products and services.

Originating from Google Ventures, it combines essential aspects of design thinking and agile methodologies. This approach emphasizes user-centered design, ensuring that solutions are tailored to meet actual user needs. It incorporates an agile ‘sprint’—a concentrated, intensive period dedicated to achieving precise objectives.

Design Sprint are highly effective for rapidly validating business values and improving user experiences in both new and existing projects.

Design Thinking and Design Sprint are methodologies tailored for diering project needs in product and service development.

Design Thinking is optimal for flexible, in-depth exploration of user-centered challenges, while Design Sprint focus on swiftly navigating from problems to tested solutions in tightly scoped scenarios.

Design Sprint are essential because they confront a fundamental challenge in today’s solution-driven world: while generating new ideas is easy, evaluating their potential impact and ensuring customer engagement before market launch is not. This methodology enables enterprises to quickly identify user concerns and test new ideas, validating these insights within just few days.

As a result, Design Sprint not only boost corporate innovation effectiveness but also significantly reduce the risk associated with new initiatives, making them a critical strategy for any organization aiming to stay competitive and responsive in a dynamic market environment. Recent business research indicates that innovation teams using AI-Powered Design approaches can reduce project timelines by up to 44%

1. Business Managers: They leverage Design Sprint to swiftly validate and refine products, driving revenue and market share by aligning closely with market demands.
2. Marketing Managers: Design Sprint allow them to quickly test and adjust campaigns, ensuring alignment with customer expectations and achievement of marketing goals.
3. Corporate Strategists: They use Design Sprint to evaluate new business models and strategies, confirming their fit with long-term objectives.
4. Entrepreneurs: Founders utilize Design Sprint to test and enhance business ideas, securing funding through proven market-ready concepts.

• Simulation-Based Learning: Conducted as a business simulation, this class involves participants tackling a real business challenge from start to finish as innovation teams.
• Practical Techniques: Participants utilize six distinct Design Sprint techniques and tools for hands-on experience.
• Global and Local Examples: This class features over 10 case studies and examples from various sectors worldwide, including specific insights from Hong Kong.
• Experienced Leaders: Course leaders with backgrounds in over 100 innovation projects in Hong Kong and Asia provide real-world advice and strategies to navigate common obstacles in applying Design Sprint effectively.

Date: 2 & 3 December 2024
Time: 9:00am-1:00pm, 2:00pm-6:00pm
Duration: Two-Day training workshop (8-hour/day)
Class Size: Maximum 36 participants

Upon completion of this intensive 2-day program, participants will:

• Gain proficiency in a rapid, outcome-focused 5-day innovation cycle, applying eight critical Design Sprint techniques and tools.
• Develop expertise in both qualitative and quantitative user research methods to effectively uncover unmet, hidden, and potential customer needs.
• Learn to convert user pain points into lucrative business opportunities.
• Utilize advanced AI-powered prototyping tools to simulate user experiences and analyze complex user feedback.
• Master the use of user testing results to enhance value proposition and develop successfully launch new products and services.

DesignThinkers Academy is a leading global “design-driven” innovation training institution boasting an extensive network of experts worldwide. We have established branches in over 28 countries and regions, gathering more than 200 professional trainers from various industries. This vast network enables us to strategically organize optimal teams dedicated to providing customized training, coaching, and consulting services to various teams and their organizations.

Mr. David Chung Tai-Wai

• DBA Candidate in Innovation Management
• Certified Design Thinking Facilitator, Designthinkers Academy
• Certified Innovation Professional (Level 4), Global Innovation Management Institute
• Certified Sustainable Development Planner, WISDP of UNESCO
• Managing Partner of InnoEdge Consulting
• Dean of DesignThinkers Academy China and Hong Kong
• Chairman of the Hong Kong Innovation Management Institute
• Distinguished experts, Guangdong University of Science and Technology
• Lecturer, SCOPE, City University of Hong Kong

David is a highly respected project advisor and international author, boasting over two decades of in-depth experience in Design Thinking, business transformation, and innovation management. His prociency spans various sectors, including business, social, educational, and public services.

He has led over 100 successful business transformation projects across Hong Kong, China, and the broader Asian region, earning recognition for his strategic leadership and execution excellence. His dedication is further evidenced in his facilitation of over 550 training classes in innovation management, empowering organizations to navigate and excel in a constantly evolving business environment.

David’s expertise has signicantly boosted nancial outcomes for several major companies in his previous projects. He assisted a bank in generating over $3 billion HK dollars from new deposits and investments. Additionally, he helped an insurance company increase its closing rate by over 127%.

He also partnered with an airline to develop an innovative service that disrupted industry norms and achieved nearly a 100% customer satisfaction rate. Additionally, he guided a factory in transitioning their business model from Original Equipment Manufacturer (OEM) to Original Brand Manufacturer (OBM), which multiplied their prot margin by more than tenfold for new product lines.

David is the Founder of In no Edge Consulting, the leading rm specializing in Design Thinking in Hong Kong. He also holds the position of Dean at DesignThinkers Academy China, one of the largest Design Thinking training institutions globally. Additionally, he serves as the Chairman of the Hong Kong Innovation Management Institute, the only accredited body authorized to issue internationally recognized certications for innovation management professionals.

Throughout his illustrious career, David has held several key leadership roles, including Head of SGS Academy Hong Kong, Head of Enterprise Learning at Dun & Bradstreet HK, and Head of Marketing at two leading cosmetics companies in Hong Kong.

David’s contributions to Design Thinking are globally recognized. His work is highlighted in 3 international publications that demonstrate its eective use in Hong Kong enterprises and featured in prestigious global management journals and textbooks, arming his status as a leading expert.

Additionally, he has authored 5 local case studies on successful innovation projects across various sectors in Hong Kong. These are included in a Hong Kong Business Casebook 2019, 2020, and 2022, published by the Vocational Training Council, oering practical insights into innovative strategies.

In 2007, David reached a signicant milestone by obtaining Hong Kong’s rst patent for a “System & Method to forecast sales opportunities, customer values, and market potentials.” This achievement highlights his innovative and strategic approach to business intelligence.

A certificate of Design Sprint Training Course will be awarded to the participant who completes the course, including the following requirements:

• Participate in all activities and complete all exercises
• Absent unavoidably is accepted for not more than 1 aggregate hour per day

HK$8,000
Group Discount: HK$400 less per person
(For a total of 2 or more participants enrolling the same intake of the programme at the same time)
Service Industry Discount: HK$600 less for each participant
To support the service industry, a discount of $600 is offered to service industry practitioners.
(WhatsApp your Training Concierge at 5225 7721)

The Hong Kong Management Association
3/F, Tower 2, South Seas Centre,
75 Mody Road, Tsim Sha Tsui, Kowloon