Executive Certificate in Strategic Data-driven Business Transformation

Executive Certificate in Strategic Data-driven Business Transformation


Data will be the backbone of successful future businesses. Although Big Data has emerged only in the past several years, it is rapidly and profoundly changing our society, environment, economy, even our daily lives. This 15-hour programme is designed for business executives
and data professionals seeking both strategic and practical knowledge on how organizations can leverage data as a growth engine, make effective data-driven decisions, and unleash their ultimate value as assets.


  • Module 1: Digital Economy
  • Module 2: Unlocking the Value of Data, Turning Data to Diamonds
  • Module 3: Harnessing Data for Growth
  • Module 4: Four Modus Operandi for Implementation
  • Module 5: Data Law, Compliance & Principles


Herbert Chia JP 車品覺is Honorary Chairman and Advisor of Hong Kong Data Club (HKDC). He has over ten years of practical experience in big data strategy and application with unique insights into the future trends of e-commerce. He joined Alibaba in 2010 and served as Vice President of Alibaba (China) Co., Ltd. and President of Data Committee until 2016. During his tenure, the data team of Alibaba was awarded “China Excellent IT Team” in the “Excellent Chinese CIO” selection, 2014. He currently serves as a Senior Advisor at Alibaba Cloud. Herbert was rated as “China Top 10 Most Influential Big Data Entrepreneurs” by the State Information Center of China in 2017 and also garnered Outstanding Achievement Award in 2021 AI Golden Goose Awards of China. He is well-recognized for his contributions in bringing China’s big data industry to new levels and promoting Hong Kong as the big data pilot city in the Greater Bay Area and The Belt and Road. He is currently a member of Big Data Advisory Group of Beijing Government.

Herbert is a member of Information Technology Services Committee of Hospital Authority of Hong Kong; Board of Director of Hong Kong Science and Technology Parks Corporation; Governance Committee of Hong Kong Growth Portfolio, Education Commission; and Digital Economy Development Committee. He is Adjunct Professor of School of Management of Zhejiang University and Alibaba Business School, and Adjunct Associate Professor of The University of Hong Kong Institute for China Business. He is the author of several best-selling books, including The Big Data and The Nature of Big Data. He holds two EMBA degrees from Tsinghua University and INSEAD.

Adam Au is Council Member and Treasurer of Institute of Big Data Governance (iBDG) and a former General Counsel and Data Protection Officer of a Hong Kong-based listed healthcare company. Adam has over 15 years of experience in corporate law, regulatory compliance, data privacy, M&A, private equity, and capital market transactions. Adam is the lead of corporate development responsible for corporate secretarial and government relations, and oversees initiatives and strategies that drive synergies. As a data privacy professional, Adam created and implemented a tailor-made data protection programme, overseeing the collection, use and protection of personal data to ensure that healthcare practices are in compliance with applicable laws and all privacy principles of the organization. He holds an MBA degree from MIT, an economics degree from Brown University and a law degree from Oxford University.

Hear from our Programme Leader

Hear from our Students

“The programme was fantastic, filled with an abundance of critical and valuable knowledge to learn and digest. There were many practical cases in the programme which were particularly inspiring for me and my team. All in all, thumbs up!”

Prof Randy Lai
McDonald’s Hong Kong


Mr Bruce Lam
Chief Executive Officer – Consumer
CSL Mobile Limited

「呢個課程令我好Surprise! 車Sir 用咗好多嚟至大江南北一 線企業嘅實例,同我哋分享點樣用利數據改變世界!」

Ms Esme Tang
Assistant General Manager
ABC Pathways Group

「導師Herbert 講解咗好多數據嘅問題,由收集、清理、到內外嘅管理以及安全性都講得好清楚!」

Dr Helen Chan
Vita Green Health Product Co Ltd

“Better than Perfect!”

Mr John Wong Tin Hau
Business Unit Head
Hong Yip Service Co Ltd

Information at a Glance



Commencement Date:

Tuition fee for Members:


Tuition fee for Non-members:


Medium of Instruction:

Cantonese / English

Mode of Instruction:



Course Details

Ms Lydia Lam
Phone: 2774 8552
Email: lydialam@hkma.org.hk

General Enquiry / Course Enrolment / Membership Information

Phone: Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 / 2774 8500
Email: hkma@hkma.org.hk
Fax: 2365 1000

Payment Methods